Why Tweeting isn’t enough – How to grow your Twitter Following in 5 East Steps
Twitter is fast becoming another contender for the B2B social media marketing space. A recent study by Compete found that Twitter users visit B2B brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter. This makes a strong case for regularly broadcasting and Tweeting to your audience. In a previous post we discussed how Twitter can be used effectively when hosting Twitter Chat. Having an editorial calendar for your tweets is also another great way to manage your voice on the channel. But Tweeting isn’t enough: you need… [more]
4 Signs Your Site Needs an Update
Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different. Well, how long ago was that? 6 months? 1 year? 2 years? Not so clean any more is it? Welcome to the toddler years. As any parent can tell you, toddlers are not clean and organized people. They require guidance and help along the way. Here are four ways you can help your website through the toddler years. Content You’ve done a great a job feeding your baby website, regularly adding Press Releases, Events, and new Products. But when was the… [more]
What eMagine Customers are Saying: Client Recommendations
eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Faith Leonard, Director of Marketing Boston Software Systems, Inc. “When selecting a new web firm, it was critical we partner with a company who would be an extension of ourselves; eMagine has been that and so much more! We’re extremely impressed by the expertise of each staff member, their ability to meet deadlines and… [more]
3 Reasons That An On-Site Blog Helps Your SEO
With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. In order to combat the shrinking site architectures we continue to see with growing intensity, we at eMagine are pushing the concept of an on-site blog more now than every before. Here’s three reasons why every B2B website should add an on-site blog to its SEO strategy: #1. Google loves fresh content On most brand-centric websites, it’s unrealistic to continually add new pages of content. Where would they go?… [more]
Effective Link Building Secrets: Guest Blogging
In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. But have you delved into the word of guest blogging? In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster… [more]
What eMagine Customers are Saying: Client Recommendations
eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our hosting work with them: Whitney Vitale Marketing Manager, Source Medical “As the Marketing Manager at SourceMedical chose to work with eMagine due to their experience of working with clients within the healthcare and technology industries. Our website redesign was a huge undertaking and we wanted a trusted partner to ensure we had a smooth transition. eMagine provided… [more]
The Benefits of Good Anchor Text on Your Website
Anchor Text is a word or group of words that is user to link from your page to another page on your site or blog, or to a web page, blog, article, image, etc on a site outside of your own. It is usually blue and underlined, but can be manipulated though stylesheets to appear differently. In the example above, we see several anchor links, the first few being “social results settings”, “Remove all Google Web History” and “disable cookie in your browser”. In these three cases, the anchor text takes you off the site to articles that give more… [more]
Boost Your B2B Marketing Efforts with Twitter Chats
Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Additionally, the chats use hashtags, which are words or phrases that are preceded by a “#” sign, example: # inboundmarketing . Hashtags… [more]
What eMagine Customers are Saying: Client Recommendations
eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Tole Keshin VP of Marketing , 3Play Media “eMagine designed and implemented the 3Play Media website in WordPress. Of all the web designers I’ve worked with over the years, eMagine produced the best results and was the easiest to work with. They are organized, practical, and detail-oriented. Their designs are beautiful, creative, and intuitive…. [more]
De-Personalizing Google Search Engine Results Pages
If you are a marketer who feel stye need to constantly check your key phrases rankings in Google, making sure that your company shows up on the first page, or even worse, #1 in their rankings, this post is for you. In recent Google algorithmic updates and privacy changes, what you see on your computer may be vastly different from what you prop sects see. In fact, they may be vastly different from what the guy in the next cubicle sees. According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. When a user… [more]
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