The Four Agreements of Project Success
As a project manager with nearly 2 decades of experience leading projects from brochure sites to complex, enterprise-level web application development, there are any number of specific tools and methodologies I’ve used depending on the project. As Albert Einstein is oft credited with saying, “Everything should be made as simple as possible, but no simpler.” That maxim determines what the process should be for executing a specific project. But the greater truth of successful project management is that no matter whether you use Waterfall methodology with Microsoft Project server, or Agile with Gira, or a spreadsheet and emails, projects are… [more]
4 Signs Your Site Needs an Update
Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different. Well, how long ago was that? 6 months? 1 year? 2 years? Not so clean any more is it? Welcome to the toddler years. As any parent can tell you, toddlers are not clean and organized people. They require guidance and help along the way. Here are four ways you can help your website through the toddler years. Content You’ve done a great a job feeding your baby website, regularly adding Press Releases, Events, and new Products. But when was the… [more]
What eMagine Customers are Saying: Client Recommendations
eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Faith Leonard, Director of Marketing Boston Software Systems, Inc. “When selecting a new web firm, it was critical we partner with a company who would be an extension of ourselves; eMagine has been that and so much more! We’re extremely impressed by the expertise of each staff member, their ability to meet deadlines and… [more]
3 Reasons That An On-Site Blog Helps Your SEO
With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. In order to combat the shrinking site architectures we continue to see with growing intensity, we at eMagine are pushing the concept of an on-site blog more now than every before. Here’s three reasons why every B2B website should add an on-site blog to its SEO strategy: #1. Google loves fresh content On most brand-centric websites, it’s unrealistic to continually add new pages of content. Where would they go?… [more]
What eMagine Customers are Saying: Client Recommendations
eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our hosting work with them: Whitney Vitale Marketing Manager, Source Medical “As the Marketing Manager at SourceMedical chose to work with eMagine due to their experience of working with clients within the healthcare and technology industries. Our website redesign was a huge undertaking and we wanted a trusted partner to ensure we had a smooth transition. eMagine provided… [more]
What eMagine Customers are Saying: Client Recommendations
eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Tole Keshin VP of Marketing , 3Play Media “eMagine designed and implemented the 3Play Media website in WordPress. Of all the web designers I’ve worked with over the years, eMagine produced the best results and was the easiest to work with. They are organized, practical, and detail-oriented. Their designs are beautiful, creative, and intuitive…. [more]
What eMagine Customers are Saying: Client Recommendations
eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Larry Besterman, President & CEO at TWD & Associates, Inc, Washington D.C. Metro Area “We selected eMagine to help us redesign our website because their offerings went beyond good design to a robust set of organic web development capabilities. Our prior website was uninteresting and unimpressive even though our company has substantial technology… [more]
What Determines Success for B2B in the Online World?
In the world of the consumer, it is easy enough to judge success with your online marketing efforts. To put it plainly, success=sales. Even more obvious is success for eCommerce sites. Success+checkout thank you message. But in the B2B world, the sales cycles are longer, often the ticket price is much higher, and the solution much more complicated that could ever fit into a “shopping cart”. Because of this, B2B marketers need to be more clever about how to measure success for their efforts in the online arena. So what determines success? Traffic is not your most important metric. Visitor… [more]
eMagine Launches New Websites
eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: TEI BioSciences With technology out of the Massachusetts Institute of Technology, TEI is a Boston-based, leading biomedical company, applying its expertise in regenerative medicine to develop and commercialize novel biologic devices for a broad spectrum of soft tissue repair, reinforcement, and reconstruction applications. eMagine was asked to create a website that conveyed the versatility… [more]
10 Reasons to Redesign Your Website Now
Are you thinking about redesigning your website, but hesitant to begin because of the time it would take and the costs associated with it? Here are 10 reasons why you shouldn’t wait: 1. To ensure that it utilizes Responsive Design and is optimized for Desktops, Laptops, Tablets and Smartphones. Mobile web usage is exploding. 2. To benefit from an easy-to-use Content Management System (CMS) allowing non-technical staff to keep the site updated. 3. To greatly simplify your design. Clean is in. Get rid of the clutter. 4. To ensure that your site is effectively optimized (SEO) for Google’s ranking algorithm…. [more]
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