Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
In previous posts, we discussed ROI with regard to campaign tagging, advanced segments, and profile filters. Google Analytics has recently expanded its reporting option to include social media outlets. Through some great standard reports, you can view social conversions, engagement by source and social sharing. Before some of these reports will function properly, you will need to set up your goals in Google Analytics. Social Value (Traffic Sources > Social > Overview) This is your top-level view the social media interaction with your site. With this view, you can see which social media outlets are sending visitors to your website…. [more]
Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments
In the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports. Filters change how Google Analytics gathers its data before it is even processed. This allows us to specify exactly what and how we see our reports. A standard filter, for example, would be to exclude traffic to your site from your own IP, or the IP of your… [more]
Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments
In our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. Advanced Segments Advanced segments allow you to view and compare reports for traffic from social channels. What is an Advanced Segment? Google Analytics allows us to segment our traffic by many different dimensions and metrics. Without segmentation our analysis is focused on unrecognizable blobs of traffic (Total Visits. Average Page… [more]
Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging
Google’s induction of “Google Search Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing. The question from the corner office often becomes “how do I measure my ROI from social media activity?” Believe it or not, it can actually be done, and with Google Analytics. In this three-part series, we’ll be looking at three ways to do just that: Campaign Tagging Advanced Segments Profile Filters Campaign Tagging Not strictly for social media, campaign tagging allows you to track the performance of individual campaigns. This is done by adding a… [more]
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