4 Signs Your Site Needs an Update
Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different. Well, how long ago was that? 6 months? 1 year? 2 years? Not so clean any more is it? Welcome to the toddler years. As any parent can tell you, toddlers are not clean and organized people. They require guidance and help along the way. Here are four ways you can help your website through the toddler years. Content You’ve done a great a job feeding your baby website, regularly adding Press Releases, Events, and new Products. But when was the… [more]
Calls to Action: The Importance of Soft or Complementary CTAs
When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. Often, a landing page is separate and distinct from interior pages on your site. Many times, your interior product or services pages are also “landing pages” in that they are the entrance page for a visitor who finds that page in the search engine results pages. What’s the difference between a hard CTA and a soft CTA? Your primary call to action (CTA) is the… [more]
Best eMagine Posts on Lead Generation
Top of mind for most B2B marketing is the almighty lead. Below are the top 10 eMagine blog posts on Lead Generation, resurrected for your enjoyment: Guidelines for Writing Your LinkedIn Company Page LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. Both share the necessity to relate to humans and well as search engines (or in the case of LinkedIn, the search algorithm), but the… [more]
Guidelines for Writing Your LinkedIn Company Page
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. Both share the necessity to relate to humans and well as search engines (or in the case of LinkedIn, the search algorithm), but the tone of each is quite different. LinkedIn is to business professionals today what networking events and “Business After Hours” meeting were in the past. This is your chance to appeal to like-minded B2B… [more]
5 More Tips to Better Website Conversion Rates: Part Two
Last week we looked at five ways to improve conversion rates your website. These included: up to three calls to action (CTA) on your most important pages providing authoritative collateral documents on your most important pages stacking your calls of action in order of importance launching a resources section of your website to improve your authority and relevance on a given set of topics providing context to any demos or collateral items, such as length of document or time for a webinar This week, we look at five more ways to improve your website’s CRO: #6: Limit registration forms to… [more]
5 Tips to Better Website Conversion Rates: Part One
No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. Examples of registrations take place in the form of case studies, whitepapers or even a product demo. These ‘calls to action’ (CTAs) should be conspicuously places on each of your most important web pages. It is important to note that website visitors are scanning your web pages, not… [more]
Give Away Information on Your Website, and Get Visitors to Come Back (& Convert!)
B2B Marketers walk a fine line when it comes to what information they give away and what information requires visitors to register first. Give away too much, and you are at a loss to track successful KPIs (key performance indicators) and potentially lose the prospect when they leave your site. Put everything behind a registration form, and you run the risk of alienating your prospects before they even hit the “submit” button, for prying into their personal space. What’s a marketer to do? My philosophy has always been: if the information you have is about your product, service, or brand,… [more]
Understanding Landing Pages and How to Create Effective Headlines
In the olden days of traditional copyrighting, the headline was the almighty first step in grabbing the readers attention. And while some practices are not necessarily applicable to the online world, the one constant is the importance of that headline, especially on your landing pages. When we speak about landing pages, just what is it we mean? A landing page is a page on your website for which your intention is to maximize conversion of visitors with a desired outcome. It is a page focused on eliciting a positive action (contact, download, view) based on some sort of referral from… [more]
Are you Giving Sales Away to Your Competition?
As a savvy business person and marketer, you would never hand sales to a competitor would you? Look closely though. Your website might be doing just that. Below is a checklist of items to look for on your site. If you can’t immediately say “Yes!” to all of them, you might be giving away sales: 1. When you look at your homepage, can visitors immediately connect with your messages and understand what problems of theirs you can solve? 2. Is your home page simple, easy to read, and easy to navigate? 3. Can a visitor quickly see where they need… [more]
5 Ways to Create New Prospects in LinkedIn
B2B Marketers know that LinkedIn is a gold mine of potential to create relationships, manage customers, and stay in touch with colleagues. But have you ever considered LinkedIn as a prospecting tool? Learn 5 ways to create new prospects, right in LinkedIn. 1. LinkedIn Answers Take a look at your 1st level connections that you’d like to develop more, and see if there is a common thread that occurs in their recent activity. Write a LinkedIn Answers question on their challenges, frustrations and roadblocks and invite these connections to respond. Likewise, you should be answering other peoples questions, while mining the… [more]
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