4 Signs Your Site Needs an Update
Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different. Well, how long ago was that? 6 months? 1 year? 2 years? Not so clean any more is it? Welcome to the toddler years. As any parent can tell you, toddlers are not clean and organized people. They require guidance and help along the way. Here are four ways you can help your website through the toddler years. Content You’ve done a great a job feeding your baby website, regularly adding Press Releases, Events, and new Products. But when was the… [more]
3 Reasons That An On-Site Blog Helps Your SEO
With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. In order to combat the shrinking site architectures we continue to see with growing intensity, we at eMagine are pushing the concept of an on-site blog more now than every before. Here’s three reasons why every B2B website should add an on-site blog to its SEO strategy: #1. Google loves fresh content On most brand-centric websites, it’s unrealistic to continually add new pages of content. Where would they go?… [more]
Create Content that Gets Results!
It’s no surprise when we say that content is king on the Internet. And, everyone knows that optimizing your site, and your content will bring you more traffic to your pages. But how effective is your content to illicit results? B2B marketers often build content with the sale in mind, and yet they discuss all the features of their solution, covering pages with branded names and big icons that are completely meaningless to a person who just wants you to solve their problems. Here are a few hints to tweak your content to get those leads: Understand your customer I… [more]
AdWords Strategy – 5 Steps to Maximizing Conversions
Google AdWords is perhaps an uncharted territory for many B2B marketers. With investments that can range from subtle to astronomical, how do you create an effective AdWords strategy to monetize your efforts, and realize your goals? ROI Perhaps the simplest of metrics, but one that counts the most. AdWords ROI is conversions and cost/conversion. Getting sidetracked by your click through rate will derail your true effectiveness. You can send all the traffic in the world to your site, but if they are not converting, you are not making money. To track your ROI, make sure you have conversion tracking set… [more]
Why is Content so Important Anyway?
With all the changes to the Google algorithms, and the press it has been getting over the past year, people are suddenly taking notice of something that has been the number one rule of websites and blogs all along – content is king. What has changed over the years is the influence that content plays and our understanding of how to use content. So just why should I create content? To have more content Writing good content, with the visitor in mind, will always be helpful, both to your relevance, and to your visitor’s experience with your brand. From a… [more]
Don’t Underestimate the Power of Press Releases: 4 Ways to Make Your Press Releases Work Stronger
The press release has been around since before most of the technology we use to promote our business. And yet, many companies fail to utlize the power of press releases, both from a branding and from a traffic and lead standpoint. Lee Odden from toprankblog.com says “Online PR and social promotion (not just guest blog posts) are probably the most powerful means for promoting a website that also attracts substantial, high authority web links and social shares.” So what are you doing to get the most out of your press releases? Assumingly, you have written a search engine optimized press… [more]
YouTube Pointers: 7 Ways to Improve your YouTube Channel
YouTube is by far the most popular video channel on the Internet. With 4 billion videos served daily, how do you get your B2B videos seen by your target audience more than cats playing piano or babies laughing at the antics of their parents? Her are 7 ways to improve your presence on YouTube: 1. Make sure your channel name is meaningful and relevant to your business. Not only should you incorporate your brand, but any target keyphrases you use in SEO. And don’t confuse your channel name and channel title. You can edit your channel title in the channel… [more]
5 Ways to Customize Facebook to Improve Your Business Presence
We all know Facebook “forced” us to change our appearance to the timeline. And we’ve all whined about it, posted about it, complained and shaken our fists in the air. How about using it to improve your business presence? Here are five ways: 1. Pin your images with purpose. Pinning is a new feature of the timeline that allows you to “pin” your post to the top of your page for 7 days (you have the option to unpin it earlier, if you want). To pin an image, hover over the post, click on the editing pencil, and select “Pin… [more]
Optimizing your Videos for Search Engines
In a recent article, a staggering statement has been made. YouTube is the second largest search engine on the internet. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these videos. You also need to consider how to optimize them for the search engines. 1. Choose your Keywords and metadata – whether you choose to host your own videos, or host them on YouTube or other video upload sites, be sure your videos are optimized for… [more]
Improve your “quality score” with Increased Impressions
Anyone who has ever run a Google AdWords campaign has heard the term “quality score”. But just what is it, and how can we improve it? According to Google, a keyword’s quality score is based on several “factors to measure how relevant your keyword is to your ad text and to a user’s search query”. Essentially, Google is trying to determine how relevant the keyword you wish your ad to be found for is to the user’s search query, your ad text, and ultimately, your landing page. So, if you wanted people to find your ad when searching for “blue… [more]
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