4 Signs Your Site Needs an Update
Congratulations! You have a new baby website! It’s so cute, beautiful, and clean! You just can’t imagine any different. Well, how long ago was that? 6 months? 1 year? 2 years? Not so clean any more is it? Welcome to the toddler years. As any parent can tell you, toddlers are not clean and organized people. They require guidance and help along the way. Here are four ways you can help your website through the toddler years. Content You’ve done a great a job feeding your baby website, regularly adding Press Releases, Events, and new Products. But when was the… [more]
3 Reasons That An On-Site Blog Helps Your SEO
With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. In order to combat the shrinking site architectures we continue to see with growing intensity, we at eMagine are pushing the concept of an on-site blog more now than every before. Here’s three reasons why every B2B website should add an on-site blog to its SEO strategy: #1. Google loves fresh content On most brand-centric websites, it’s unrealistic to continually add new pages of content. Where would they go?… [more]
The Benefits of Good Anchor Text on Your Website
Anchor Text is a word or group of words that is user to link from your page to another page on your site or blog, or to a web page, blog, article, image, etc on a site outside of your own. It is usually blue and underlined, but can be manipulated though stylesheets to appear differently. In the example above, we see several anchor links, the first few being “social results settings”, “Remove all Google Web History” and “disable cookie in your browser”. In these three cases, the anchor text takes you off the site to articles that give more… [more]
De-Personalizing Google Search Engine Results Pages
If you are a marketer who feel stye need to constantly check your key phrases rankings in Google, making sure that your company shows up on the first page, or even worse, #1 in their rankings, this post is for you. In recent Google algorithmic updates and privacy changes, what you see on your computer may be vastly different from what you prop sects see. In fact, they may be vastly different from what the guy in the next cubicle sees. According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. When a user… [more]
Is Mobile SEO Different from your Website’s SEO?
More and more users are accessing websites and making business decisions on mobile devices every year. Google and Forbes Insights did a study as far back as 2010 and found that 82% of executives are using their smartphones and 27% using tablets for business purposes. Many of these same businessmen no longer carry a laptop with them when out of the office, preferring to stay in touch with office matters, and research new solutions with mobile devices. If your business is not active in mile marketing, then you will miss a large opportunity to make B2B decision makers aware of… [more]
What is Duplicate Content?: What you don’t know may in fact be hurting you
For many businesses, the number one headache is having a regular stream on content to put on your site, in the form of web pages, blog posts, whitepapers, videos, data sheets, etc. SEO experts constantly extol the virtues of re-purposing content, in the hopes of easing the need for a flow of new ideas. With that in mind, people who re-purpose content are often cognizant of paying attention to be sure that they are not plagiarizing themselves, and creating duplicate text for multiple assets. But did you know that duplicate content is much more than that, and can, in fact,… [more]
What Every B2B Marketer Should be Doing Online in 2013
In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers, which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. Wait. You say you did that in 2012? Did you really? Let’s create a hypothetical scenario for a hypothetical company: XYZ Solutions XYZ Solutions is a company that sells a product/service/solution for other businesses. They market their business primarily by talking about the product/service/solution you sell. XYZ Solutions targets their prospects,… [more]
Disavow Links in Google Webmaster Tools Helps Sites with Bad Backlinking
When we speak of the components of good SEO, we speak of onsite optimization, back-linking and social mentions. Let’s focus on back-linking. A backlink is when another site links on some form of text back to our website. This link con be considered a “vote”, in that is indicates to visitors, and especially to search engines, that your site is relevant and authoritative on a particular subject matter. It then follows that the more “votes” you have, especially on a targeted keyphrase, the greater authority you have, and therefore the higher rank you have in the search engine results pages… [more]
The Importance of Your robots.txt file to your Website’s Health
Search Engine Optimization requires that your focus your efforts on two parts of your website: the on page optimization of phrases and how your pages look to the search engines. There are two documents critical to the search engines, that help determine how they view your site. The first, your sitemap.xml file, has been discussed in a previous post. The second, is your robots.txt file. What is the robots.txt file? Your sitemap.xml file tells the search engines all the pages your site contains, which pages have recently been updated, and the order of importance of your pages. By comparison, your… [more]
The Difference Between Visibility and Page Rank Uncovered
People often used the terms “site visibility” and “page rank” interchangeably. In fact, the terms are quite different. Knowing the difference between the two terms can help the way search engines view your entire website, as well as individual pages. But first, we must understand how search engines function. When we speak of search engines, we are referring to sites like Google and Bing, which are known as true search engines, as well as search directories, such as DMOZ and Yahoo Directory. Both crawl your site in using spiders or robots in terms of relativity for keywords. They then aggregate… [more]
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