3 Reasons That An On-Site Blog Helps Your SEO
With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. In order to combat the shrinking site architectures we continue to see with growing intensity, we at eMagine are pushing the concept of an on-site blog more now than every before. Here’s three reasons why every B2B website should add an on-site blog to its SEO strategy: #1. Google loves fresh content On most brand-centric websites, it’s unrealistic to continually add new pages of content. Where would they go?… [more]
Effective Link Building Secrets: Guest Blogging
In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. But have you delved into the word of guest blogging? In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster… [more]
The Benefits of Good Anchor Text on Your Website
Anchor Text is a word or group of words that is user to link from your page to another page on your site or blog, or to a web page, blog, article, image, etc on a site outside of your own. It is usually blue and underlined, but can be manipulated though stylesheets to appear differently. In the example above, we see several anchor links, the first few being “social results settings”, “Remove all Google Web History” and “disable cookie in your browser”. In these three cases, the anchor text takes you off the site to articles that give more… [more]
Do you know who is Linking to your Website?
When we try to make a website authoritative on particular topics, the number one method to creating that authority is content. The second most important aspect are links from other websites to your site. Many of these back links happen naturally, from press release syndication, trade show participation, and membership directories. But it is also important to have an active backlinking strategy in place. Inbound Links Inbound links are a measure of implied trust and authority to your brand. Links on other websites pointing to your website suggest that the search engines value your content as authoritative and of high… [more]
Disavow Links in Google Webmaster Tools Helps Sites with Bad Backlinking
When we speak of the components of good SEO, we speak of onsite optimization, back-linking and social mentions. Let’s focus on back-linking. A backlink is when another site links on some form of text back to our website. This link con be considered a “vote”, in that is indicates to visitors, and especially to search engines, that your site is relevant and authoritative on a particular subject matter. It then follows that the more “votes” you have, especially on a targeted keyphrase, the greater authority you have, and therefore the higher rank you have in the search engine results pages… [more]
6 Easy Ways to Build Links Back to your Site
If content is king, link building is queen. Links back to your site can be considered “votes” for the relevant of your site on certain topics, especially if the links back to your site use keyphrases and not just your brand name or your website address. And the more “votes” you have, the more relevant you are in the eyes of the search engines. But how can you build links? Press Release Syndication Sounds obvious, but you would be amazed how far you can go with regular, bi-weekly press releases. Write about new clients, new products, new solutions, your attendance… [more]
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