Is your site REALLY optimized? 8 Ways to Confuse Search Engines (and your Visitors)
OK. So you think you optimized your content on your website. You are awaiting the throng of people the search engines will send to your site. But wait! Nothing is happening? Perhaps you are sending “mixed signals” to the search engines. Learn of 8 ways that you may have sabotaged your own SEO efforts: 1. Your Title Tag is too long The maximum number of characters for title tags is 70, including spaces. The targeted keyphrase, if the page is an authority page for a certain phrase, should be in the beginning of the title tag. This is the first place the… [more]
6 Easy Ways to Build Links Back to your Site
If content is king, link building is queen. Links back to your site can be considered “votes” for the relevant of your site on certain topics, especially if the links back to your site use keyphrases and not just your brand name or your website address. And the more “votes” you have, the more relevant you are in the eyes of the search engines. But how can you build links? Press Release Syndication Sounds obvious, but you would be amazed how far you can go with regular, bi-weekly press releases. Write about new clients, new products, new solutions, your attendance… [more]
Why Should my Website have an XML Sitemap?
What exactly is a sitemap.xml file? “Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL…” http://www.sitemaps.org Sitemaps allow us to include additional information about each URL or page on your website, such as when the page was last updated, how often the page changes, and how important the page is in relation to other pages on your website. These modification notifications enable search engines to… [more]
Anatomy of a PPC campaign – Three Keys to Success
Many B2B businesses choose to engage in Paid Search campaigns for a variety of reason. The most common reason is to augment or assist their organic search results. But, do you know the three elements of a paid campaign, and how to be successful? Your ad campaign consists of keyphrases, ads, and landing pages. The seamless integration of these elements is in part the key to success. Keyphrases are the foundation of your campaign Assuming you have gone through the work of optimizing your website organically for targeted keyphrases, you need to now consider these and other phrases for your… [more]
How to Avoid “Thin” Content on your Website
SEO experts recommend in mantra-like tones “more content”, when talking about critical factors to improve your authority and visibility on the search engines. And more content is a valid recommendation. However, “thin” content can work against you in the eyes of the search engines. So, how can we identify just what thin content is and how we can determine what is and what is not “thin content? What exactly is “thin” content? Thin content can be broken up into four basic categories: Too short – often, website owners lean on quantity vs quality. They opt for many pages with big,… [more]
Why Is Link Building So Important to Your Website and Your Business?
People in the world of search are commonly beating the drum of link building. We tell you that your success with your website, and even your online marketing presence, depends on it. Yet so many companies pay no attention to link building, and their inbound link profile. This dismissal is often due to a lack of understanding of the impact link building can have on your online success, or else due to a sense of being overwhelmed by the amount of time needed to execute an effective link building campaign. I won’t lie to you: building links is an arduous… [more]
Optimizing your Videos for Search Engines
In a recent article, a staggering statement has been made. YouTube is the second largest search engine on the internet. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these videos. You also need to consider how to optimize them for the search engines. 1. Choose your Keywords and metadata – whether you choose to host your own videos, or host them on YouTube or other video upload sites, be sure your videos are optimized for… [more]
Optimizing your page for Search Engines – Part 4: Best Practices – Content Considerations
In the first three posts of this series, we considered authority and meta tags (title tags, meta descriptions and meta keywords) in relation to optimization of your website for the search engines. Today we look at the final best practices – content considerations. Below is a snapshot of a site that shows many of the optimization best practices mentioned in this series: Content, and its effectiveness in SEO, can be broken down into 6 categories: URL naming conventions When possible, try to name your actual URL with your targeted phrase. For example, if your company installs swimming pools, and you offer… [more]
Optimizing your page for Search Engines – Part 3: Best Practices – Meta Descriptions and Keywords
In the past two posts in this series, we talked about how optimizing your site allows for creating authority around targeted keyphrases, which will allow your site to rank higher in the SERP (search engine results pages). We also discussed how Title Tags are the first place search engines (and humans) determine the relevance of your site for their search query. Today we will discuss two other meta tags: <meta description> and <meta keywords>. Meta Description The meta description is the second most important place in your optimization of your web page. While meta descriptions are no longer factored into… [more]
Optimizing your page for Search Engines – Part 2: Best Practices – Meta Tags
In the first part of this series, we discussed how your website needs to command authority in aspects of content, site architecture, internal link structure, navigation and backlinks for your primary phrases, as well as parallel and synonymous themes, both on an individual page, and on adjacent pages. How do we create authority for targeted keyphrases on your website? Every optimized page of your website has the potential to rank well in the SERP (search engine results pages) when combined with SEO Best Practices. These practices involve your meta tags, your content, your architecture, and your links (both internally and… [more]
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