Why Tweeting isn’t enough – How to grow your Twitter Following in 5 Easy Steps
Twitter is fast becoming another contender for the B2B social media marketing space. A recent study by Compete found that Twitter users visit B2B brand sites at a higher rate (59%) compared to average Internet users (40%), illustrating the strong presence of a B2B audience on Twitter. This makes a strong case for regularly broadcasting and Tweeting to your audience. In a previous post we discussed how Twitter can be used effectively when hosting Twitter Chat. Having an editorial calendar for your tweets is also another great way to manage your voice on the channel. But Tweeting isn’t enough: you need… [more]
Boost Your B2B Marketing Efforts with Twitter Chats
Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Additionally, the chats use hashtags, which are words or phrases that are preceded by a “#” sign, example: # inboundmarketing . Hashtags… [more]
Guidelines for Writing Your LinkedIn Company Page
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. Both share the necessity to relate to humans and well as search engines (or in the case of LinkedIn, the search algorithm), but the tone of each is quite different. LinkedIn is to business professionals today what networking events and “Business After Hours” meeting were in the past. This is your chance to appeal to like-minded B2B… [more]
Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
In previous posts, we discussed ROI with regard to campaign tagging, advanced segments, and profile filters. Google Analytics has recently expanded its reporting option to include social media outlets. Through some great standard reports, you can view social conversions, engagement by source and social sharing. Before some of these reports will function properly, you will need to set up your goals in Google Analytics. Social Value (Traffic Sources > Social > Overview) This is your top-level view the social media interaction with your site. With this view, you can see which social media outlets are sending visitors to your website…. [more]
Using Twitter in the Pharmaceutical and Medical Device Industries
Twitter can be a great place to offer “customer service”-type responses to FAQs on even on the spot questions. Problem is: are there HIPAA violations in disclosing certain types of questions on Twitter? Engagement (especially with stakeholders) is an area where much of Pharma’s current efforts have been focused. In the case of consumers, engaging in a conversation with consumers while being aware of regulatory constraints. There is a great site to use to see what people in Pharma are tweeting about. It can be quirky, but it does provide value (when it works). Pharma and MDI companies appear to… [more]
LinkedIn Privacy Controls – Why you Should be Visible to Everyone
Unless you try to edit your profile you won’t see it, but LinkedIn has created more granular ways for you to decide which specific profile content you want to make more visible. Assuming that you are on LinkedIn to be found, it makes sense that you would want your entire profile visible to the public search engines. However, the new LinkedIn settings are not set as publicly as in the past. This is a tricky one to edit on the new profile interface. On the top bar to the right you will see your name. If you hover over your… [more]
What Every B2B Marketer Should be Doing Online in 2013
In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers, which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. Wait. You say you did that in 2012? Did you really? Let’s create a hypothetical scenario for a hypothetical company: XYZ Solutions XYZ Solutions is a company that sells a product/service/solution for other businesses. They market their business primarily by talking about the product/service/solution you sell. XYZ Solutions targets their prospects,… [more]
What Does Facebook’s Graph Search Mean to B2B Companies?
On January 15th, Facebook announced it’s new “social graph search” functionality to the masses. Now, you can not only search for people and businesses in the search field, but for things like restaurants, books and music that your friends may have liked or recommended. Let me be clear: this new search functionality does not search the entire Internet (yet) so Google need not quake in their boots. However, accordingly the Business Insider, “When Facebook’s Graph Search doesn’t come up with anything, it defaults to a search from Google’s main search competitor, Microsoft’s Bing. And, the new search functionality may pose… [more]
LinkedIn Endorsements Give B2B Professionals a Quick Voting System
Just a few weeks ago, LinkedIn has made it even easier to give your colleagues (and have them give you) a new form of reference without all the writing time of a traditional reference. Enter the “endorsement”. Based on the skills and expertise listed on your profile, your connections can, in just one click, endorse your individual experience. And, you can request endorsements from your connections, as well as freely provide them to someone else. Before you start sending out requests, or running out and clicking on your connections skills, there is some best practices that you might want to… [more]
Is There Anyone Out There? – How to Define Blog Engagement
More and more businesses are seeing the vital importance of having a blog as a means on content development, communication, and thought leadership. There are many hurdles to overcome when creating a blog, including strategy, focus, editorial, and time management. It can be discouraging to put all this time, effort and resources into your blog, only to see post after post without comments. You don’t want to be writing content in a vacuum, do you? But comments aren’t the best way to define engagement. In fact, depending on the content of the post, comments may not even be appropriate. There… [more]
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