3 Reasons That An On-Site Blog Helps Your SEO
With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. In order to combat the shrinking site architectures we continue to see with growing intensity, we at eMagine are pushing the concept of an on-site blog more now than every before. Here’s three reasons why every B2B website should add an on-site blog to its SEO strategy: #1. Google loves fresh content On most brand-centric websites, it’s unrealistic to continually add new pages of content. Where would they go?… [more]
Effective Link Building Secrets: Guest Blogging
In the world of today’s SEO, it simply isn’t enough to throw some key phrases on your website’s pages, or start a blog to create a steady content stream. You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. But have you delved into the word of guest blogging? In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster… [more]
eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites
I recently polled the folks at eMagine to find out what sites they regularly visit, or bookmark in their browser as must-see and go-to sources of information on a regular basis. Once we weeded out the ones to browser-based applications (our CRM, their own social media accounts, etc) , we had a list of interesting links, that I wanted to share with other B2B marketers, as I think they may be helpful to a broader audience. They are (in no particular order): Mass High Tech (now called “Tech Flash”) Since our main customers are Healthcare, Biotech, Pharmaceutical and Technology, this… [more]
Is There Anyone Out There? – How to Define Blog Engagement
More and more businesses are seeing the vital importance of having a blog as a means on content development, communication, and thought leadership. There are many hurdles to overcome when creating a blog, including strategy, focus, editorial, and time management. It can be discouraging to put all this time, effort and resources into your blog, only to see post after post without comments. You don’t want to be writing content in a vacuum, do you? But comments aren’t the best way to define engagement. In fact, depending on the content of the post, comments may not even be appropriate. There… [more]
Repurposing Content – Making Blog Posts into White Papers
In the world of B2B, content is king. But marketers often struggle keeping up with the sheer volume of content necessary to create thought leadership, attract visitors and gain authority on their targeted areas of expertise. When we speak of content, we often are referring to web content, blog posts, whitepapers, videos, webinars and social media content. In an ideal world, one idea should be re-purposed into multiple media outlets. Today, we’ll discuss how to create whitepapers from blog posts. The purpose of your blog is to educate, express opnions, highlight thought leadership and communicate ideas. Less rigid than static website pages,… [more]
Want great posts on your business blog? …read this
By now, I’m betting that your B2B has taken our advice (along with that of most of the known marketing universe) and started a company blog. If so, that’s a great start! But now comes the challenge of making it good …or at least good enough to
How to get more inbound links to your B2B blog
Quite recently, we posted some simple ways to get inbound links for your website …without running afoul of the dreaded “no-follow” tag. So let’s say you’ve done all that, and now you want to do something similar for your business blog …knowing that over time it will mean more traffic, more imputed thought leadership, more prospects reading your blog (and ultimately your website). We came across some tips for just that challenge
Enticing your blog visitors to stay awhile and return often
By now, we hope you’re one of those clients who’ve heeded our numerous exhortations (e.g., this one) to start and run a company blog. We’ll assume, too, that your posts are SEO-optimized and your pages are visible to the search engines. That’s all great; but what happens when a new visitor happens on your blog (let’s say they saw a reference to one of your posts on a social network or bookmark site)? Do they stay awhile and
Your Web presence needs to go far beyond your website
Back in the old days of, oh, maybe 7-8 years ago… you built a website, did some basic search engine optimizing on it, and waited for the leads to roll in …unless you could afford to accelerate the process by running some paid-search ads. It’s a bit more complex today …and quite a bit more rewarding, as well. Today, you have the opportunity to reinforce
Your blog needs a Comments policy; suggested contents
As the granddaddy of social media, blogging was designed from the get-go to be interactive …hence the Comments form that appears after every post, which lets readers join in a conversation about the topic raised by the blogger in the post itself. If you have a business blog, you may have noticed that it can take what seems forever to get any comment at all. Then you start getting a few here and there, then a fairly reliable number to most of your posts. Around that time, you start to notice
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