What Does Facebook’s Graph Search Mean to B2B Companies?
On January 15th, Facebook announced it’s new “social graph search” functionality to the masses. Now, you can not only search for people and businesses in the search field, but for things like restaurants, books and music that your friends may have liked or recommended. Let me be clear: this new search functionality does not search the entire Internet (yet) so Google need not quake in their boots. However, accordingly the Business Insider, “When Facebook’s Graph Search doesn’t come up with anything, it defaults to a search from Google’s main search competitor, Microsoft’s Bing. And, the new search functionality may pose… [more]
3 Places You Must Have Online Ads (a review)
In today’s online arena, Search Engine Optimization and a thorough content strategy are two of the most important tools in your arsenal to attract leads. Many B2B companies are adding a third weapon to that arsenal – online advertising. There are three key places you should consider when choosing to place ads: Google, LinkedIn and Facebook. We have outlined these in previous posts and are highlighting these gems of information below: Google is generally the first place B2B business will dedicate their time and effort with regard to advertising. Learn the anatomy of a PPC campaign and three keys to… [more]
3 Key Metrics to Understanding Your Facebook Success (or Failure)
While a good Social Media strategy allows for regular interaction on your Facebook page, a great strategy takes key metrics into consideration. It isn’t enough to simply post, upload, and communicate. Far too many managers of social media fail to read and interpret key metrics and reports to determine their success, or learn from their mistakes in order to increase their success. Here are some helpful metrics to consider your success (or failure) on Facebook: Demographics and Geographics Take a look at the people who like your page and your posts. When you look at the location breakdown, see if… [more]
Facebook Advertising – Tips for Success
Many B2B marketers are seeing the value of Facebook advertising to attract new visitors to their brand. But did you know that your advertising efforts, if not done properly, can cost you money and reduce your ad’s visibility? Here are several tips to a successful Facebook ad campaign. Link your ads to your Facebook page Did you know that Facebook charges advertisers higher rates for links that direct users outside of the Facebook forum? Keep your links in your ads pointing to your Facebook page, and then use secondary links (landing tabs, comments, etc) if you wish to direct people off… [more]
5 Ways to Customize Facebook to Improve Your Business Presence
We all know Facebook “forced” us to change our appearance to the timeline. And we’ve all whined about it, posted about it, complained and shaken our fists in the air. How about using it to improve your business presence? Here are five ways: 1. Pin your images with purpose. Pinning is a new feature of the timeline that allows you to “pin” your post to the top of your page for 7 days (you have the option to unpin it earlier, if you want). To pin an image, hover over the post, click on the editing pencil, and select “Pin… [more]
New Facebook Insights are Meaningful for Business (well, most are anyway)
There has been a great deal of grumbling among the users of Facebook at the new changes to its look and feel, most notably the roll-out of the Timeline onto everyone’s personal page. There have also been mixed reviews to the new Facebook Insights provided to Page owners. While I agree some of the new metrics are balderdash there are some that will benefit business owners with a Facebook presence. “People talking About This” and “weekly total reach” are measurements that allow you to understand the impact and stickiness your messages have to your fans. This can help us… [more]
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