Are You Using LinkedIn Signal?
If you are working in the B2B industry, no doubt you have already dabbled in the wonderful world of LinkedIn. Perhaps you have tried your hand at the various and rich features for marketing, brand awareness, even lead generation and prospect nurturing. But are you using LinkedIn Signal? LinkedIn Signal is a powerful tool that allows you to filter information in your news stream. There are several filters that can help you clear the noise and more effectively navigate the stream: Keywords Network Company Location Industry Time Posted School Group Topics… [more]
Guidelines for Writing Your LinkedIn Company Page
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. Both share the necessity to relate to humans and well as search engines (or in the case of LinkedIn, the search algorithm), but the tone of each is quite different. LinkedIn is to business professionals today what networking events and “Business After Hours” meeting were in the past. This is your chance to appeal to like-minded B2B… [more]
LinkedIn Privacy Controls – Why you Should be Visible to Everyone
Unless you try to edit your profile you won’t see it, but LinkedIn has created more granular ways for you to decide which specific profile content you want to make more visible. Assuming that you are on LinkedIn to be found, it makes sense that you would want your entire profile visible to the public search engines. However, the new LinkedIn settings are not set as publicly as in the past. This is a tricky one to edit on the new profile interface. On the top bar to the right you will see your name. If you hover over your… [more]
LinkedIn Endorsements Give B2B Professionals a Quick Voting System
Just a few weeks ago, LinkedIn has made it even easier to give your colleagues (and have them give you) a new form of reference without all the writing time of a traditional reference. Enter the “endorsement”. Based on the skills and expertise listed on your profile, your connections can, in just one click, endorse your individual experience. And, you can request endorsements from your connections, as well as freely provide them to someone else. Before you start sending out requests, or running out and clicking on your connections skills, there is some best practices that you might want to… [more]
5 Ways to Create New Prospects in LinkedIn
B2B Marketers know that LinkedIn is a gold mine of potential to create relationships, manage customers, and stay in touch with colleagues. But have you ever considered LinkedIn as a prospecting tool? Learn 5 ways to create new prospects, right in LinkedIn. 1. LinkedIn Answers Take a look at your 1st level connections that you’d like to develop more, and see if there is a common thread that occurs in their recent activity. Write a LinkedIn Answers question on their challenges, frustrations and roadblocks and invite these connections to respond. Likewise, you should be answering other peoples questions, while mining the… [more]
3 Places You Must Have Online Ads (a review)
In today’s online arena, Search Engine Optimization and a thorough content strategy are two of the most important tools in your arsenal to attract leads. Many B2B companies are adding a third weapon to that arsenal – online advertising. There are three key places you should consider when choosing to place ads: Google, LinkedIn and Facebook. We have outlined these in previous posts and are highlighting these gems of information below: Google is generally the first place B2B business will dedicate their time and effort with regard to advertising. Learn the anatomy of a PPC campaign and three keys to… [more]
How to set up a Successful Ad Campaign on LinkedIn
Many B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the other ad campaign media. LinkedIn Ad Text is similar in that it contains a headline, two lines of description and a destination URL. It also contains a place to put your company name and a small image. The specifications for each element are as follows:… [more]
Leveraging LinkedIn Group Analytics
Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. But how do you measure the effectiveness of your group, and learn how to improve over time? In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you comprehensive information and insight into your group, including members’ demographics, growth and interactions using charts, graphs and other visuals. Let’s take a look at each part of the tool. Summary This tab provides an overview of your group’s statistics, including: When the group was started… [more]
Think your LinkedIn Company Page is Perfect? Think again.
In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. In this post, we’ll look at some fine tuning areas that can make you stand out from the masses. Promote your Blog content with a Blog RSS Feed – this is an automatic way to populate your LinkedIn Company Page with fresh information from your blog. The drawback is that it will not show up on the feed of your page followers, but it is eye-catching to people who have landed on your Company Page to… [more]
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