How to Optimize Press Releases for Search Engines
Part of your website optimization lies not only in the page’s content, but rather, in your assets. While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases. An optimized press release gives you the upper hand in the search engines, before a visitor even comes to your page. Here are 7 ways to optimize your press releases for the search engines: 1. Target keyphrases. If you have optimized your website, you have identified a list of targeted keyphases that you believe your customers will… [more]
Yes, you must generate content …but not at random
“Content is king.” We’ve heard it – in fact, said it, written it – so many times, it’s become a cliche’. We’d like to stop …but the problem is, it’s just so true. It’s the key to bringing traffic (and hence leads) to your website, to educating prospects once there, to building credibility with them, and to nurturing them through those long B2B sales cycles. In fact, at an extreme, some say that it’s the most effective and efficient means of building a business today. We don’t go quite that far, but there’s just no doubt that
Finding and leveraging your market’s key influencers
OK, you were intrigued by my title, but now I hear you wondering, “Why is this important?” Well, the short answer is that it’s not just important… it’s vital. In his post on Junta42’s Content Marketing Revolution blog, Joe Pulizzi ticks off a few reasons… It can help drive your social media execution. It can be a core part of the search engine optimization (SEO) strategy for your site. Ultimately, if done correctly, it will drive sales and position your firm as one of the leading experts in the field. And who wouldn’t like a piece of that?! So you’ll… [more]
At last… you can track traffic from social media in Analytics
A number of B2Bs have invested significant time in social media over the last few years, only to be frustrated by the difficulty of tracking traffic coming to their site from social networks …which makes it correspondingly difficult to demonstrate the return on that investment. Why can’t I simply track this traffic via my Analytics package, just like everything else? …they say. Well, in a reinforcement of the old saw, “all things come to those who wait”… Google has
PPC and SEO: once very different …now, not so much
Just recently, we blogged about the convergence of search engine optimization (SEO) and social media …an important trend that every B2B marketer needs to take account of. In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence: that between SEO and pay per click advertising (PPC). Time was, these were very distinct routes to getting interested traffic; in fact, their only commonality was that
Don’t risk your ranking in a website redesign… read this
It happens to all growing companies… you’ve outgrown your current website, and need to re-do it. First of all, congratulations! …for facing up to the need, and not putting the remedy off until the site becomes an embarrassment. Second, assuming that your current site has been performing reasonably well in terms of lead generation/conversion, you’ll want to guard against losing any of that juice in the changeover. So now is the time to
So what’s a QR code, and why should you care?
You’ve probably noticed that term – QR codes – cropping up in the headlines you scan every day. If you’re not (yet) a smart-phone user, you may have scratched your head and said, “Hmmm… I probably should find out what those are for, one of these days.” Well, wonder no longer. The QR stands for “quick response”; and in essence, it’s kind of a two-dimensional bar code, capable of storing
Using keywords to leverage the bots without putting off your readers
Most clients I work with want some advice on how to incorporate the keywords/phrases that we’ve spent significant mutual time discovering into the webpage copy they need to generate. Our advice is usually simple and straightforward: Forget about the engines; write copy that will make sense to your intended readers Work your keywords into that copy as/where appropriate …never forcing them. Most clients are OK with this relatively simple prescription; and by following it, they generally end up with effective keyword density while avoiding “stuffing”, which is the equivalent of spamming to the search engines. But at one level deeper,… [more]
Your blog could be your B2B’s new & improved “front door”
We’ve been preaching the virtues of a corporate blog for B2Bs for over 3 years now …as recently as early last month, pointing out the beneficial effect of a blog on your primary website’s search engine results page rankings. Those of you who saw the light, got on board early and now have a company blog running may have noticed some of the effects described by Sean Donahue, posting on the SherpaBlog. Though not formal Sherpa research, Sean of course speaks frequently with many B2B marketers, and recently was surprised to hear from those with established blogs that
How integrating a blog can help your B2B fast-track its marketing
We’ve blogged several times about why blogging is one of the best ways to support your B2B’s online marketing effort …after all, it’s the granddaddy of all social media vehicles. Sometimes we like to pretend that everyone has taken the advice by now, although of course we’re rationally aware that the data don’t really support that. So as a public service to those B2Bs still holding out (and you know who you are!), we offer the following additional reasons, extracted from a recent post by Maria Pergolino …or you may turn it around and view these points as
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