Calls to Action: The Importance of Soft or Complementary CTAs
When we speak of a good landing page, we talk about its messaging, layout and offer. This offer is usually in the form of a call to action, with a form directly on your page. Often, a landing page is separate and distinct from interior pages on your site. Many times, your interior product or services pages are also “landing pages” in that they are the entrance page for a visitor who finds that page in the search engine results pages. What’s the difference between a hard CTA and a soft CTA? Your primary call to action (CTA) is the… [more]
Are You Using LinkedIn Signal?
If you are working in the B2B industry, no doubt you have already dabbled in the wonderful world of LinkedIn. Perhaps you have tried your hand at the various and rich features for marketing, brand awareness, even lead generation and prospect nurturing. But are you using LinkedIn Signal? LinkedIn Signal is a powerful tool that allows you to filter information in your news stream. There are several filters that can help you clear the noise and more effectively navigate the stream: Keywords Network Company Location Industry Time Posted School Group Topics… [more]
What eMagine Customers are Saying: Client Recommendations
eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Larry Besterman, President & CEO at TWD & Associates, Inc, Washington D.C. Metro Area “We selected eMagine to help us redesign our website because their offerings went beyond good design to a robust set of organic web development capabilities. Our prior website was uninteresting and unimpressive even though our company has substantial technology… [more]
What Determines Success for B2B in the Online World?
In the world of the consumer, it is easy enough to judge success with your online marketing efforts. To put it plainly, success=sales. Even more obvious is success for eCommerce sites. Success+checkout thank you message. But in the B2B world, the sales cycles are longer, often the ticket price is much higher, and the solution much more complicated that could ever fit into a “shopping cart”. Because of this, B2B marketers need to be more clever about how to measure success for their efforts in the online arena. So what determines success? Traffic is not your most important metric. Visitor… [more]
eMagine Launches New Websites
eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: TEI BioSciences With technology out of the Massachusetts Institute of Technology, TEI is a Boston-based, leading biomedical company, applying its expertise in regenerative medicine to develop and commercialize novel biologic devices for a broad spectrum of soft tissue repair, reinforcement, and reconstruction applications. eMagine was asked to create a website that conveyed the versatility… [more]
Is Mobile SEO Different from your Website’s SEO?
More and more users are accessing websites and making business decisions on mobile devices every year. Google and Forbes Insights did a study as far back as 2010 and found that 82% of executives are using their smartphones and 27% using tablets for business purposes. Many of these same businessmen no longer carry a laptop with them when out of the office, preferring to stay in touch with office matters, and research new solutions with mobile devices. If your business is not active in mile marketing, then you will miss a large opportunity to make B2B decision makers aware of… [more]
10 Reasons to Redesign Your Website Now
Are you thinking about redesigning your website, but hesitant to begin because of the time it would take and the costs associated with it? Here are 10 reasons why you shouldn’t wait: 1. To ensure that it utilizes Responsive Design and is optimized for Desktops, Laptops, Tablets and Smartphones. Mobile web usage is exploding. 2. To benefit from an easy-to-use Content Management System (CMS) allowing non-technical staff to keep the site updated. 3. To greatly simplify your design. Clean is in. Get rid of the clutter. 4. To ensure that your site is effectively optimized (SEO) for Google’s ranking algorithm…. [more]
What eMagine Customers are Saying: Client Recommendations
eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Delia Brower, Marketing Manager at MedVentive, Greater Boston Area “MedVentive selected eMagine to redesign our website at the end of 2009 because our existing site lacked ‘stickiness’ and optimization for the web medium. eMagine provide a design and patience to get us through market and messaging changes. Today, as a healthcare technology vendor… [more]
Do you know who is Linking to your Website?
When we try to make a website authoritative on particular topics, the number one method to creating that authority is content. The second most important aspect are links from other websites to your site. Many of these back links happen naturally, from press release syndication, trade show participation, and membership directories. But it is also important to have an active backlinking strategy in place. Inbound Links Inbound links are a measure of implied trust and authority to your brand. Links on other websites pointing to your website suggest that the search engines value your content as authoritative and of high… [more]
eMagine’s 6 Favorite Bookmarks, and Why They’re our Favorites
I recently polled the folks at eMagine to find out what sites they regularly visit, or bookmark in their browser as must-see and go-to sources of information on a regular basis. Once we weeded out the ones to browser-based applications (our CRM, their own social media accounts, etc) , we had a list of interesting links, that I wanted to share with other B2B marketers, as I think they may be helpful to a broader audience. They are (in no particular order): Mass High Tech (now called “Tech Flash”) Since our main customers are Healthcare, Biotech, Pharmaceutical and Technology, this… [more]
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