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Social networks – Sites such as StumbleUpon and Twitter are a great means of burnishing
your image, assuming you prime the pump with some favorable user-generated content.
You can contribute directly now and then; just be sure to follow the conventions and refrain
from obvious marketing horn-blowing. Email – Assuming you asked what bank they mainly use now when you captured their
contact info, you can select a group of (say) BofA or TDBank customers and send them a
very tailored sequence of email messages. Just be sure your recipients have truly opted in,
of course, and be scrupulous about placing an easy opt-out (that really works!) in each
message you send. Blog – It’s much like an email newsletter, except that anyone can read it and readers can
comment to your articles. What it’s really great for is establishing thought leadership.
Particularly in times like these, people have a keen interest in the inner workings of banking
and credit; and so few banks even attempt to satisfy that thirst that it’s really not hard to
stand out from the pack. “WE’RE NOT STAFFED TO DO ALL THIS, AND WE’RE NOT WEB EXPERTS”
The major pushback we hear is that “we don’t have the time or expertise to do what you’re
recommending.” Well, it’s likely you don’t ...certainly to do it right. You need a competent
outsource partner in this arena, just as you probably wouldn’t write your own online banking
application. When it’s time to choose one, we believe that your choice should be eMagine, for a number
of reasons: - Unlike many website development firms whose focus is primarily on design and
winning awards, eMagine understands that your concern is for business results ...so
that is our focus, too. - Our 10+ years of experience developing Internet solutions for more than 500
companies has resulted in countless references willing to testify to our expertise; and
a fair number of these are community/regional banks or credit unions, similar to yours. - eMagine follows research-based industry best practices in all online marketing
domains, taking a holistic approach that integrates creative design, usability and
technology. - Our Search Engine Marketing Department is staffed by highly experienced industry
professionals. Our PPC consultants honed their skills in the very demanding
business-to-consumer world; plus we are one of only 41 Google Adwords Qualified
Companies in the US. - Because everything in Web marketing touches everything else, you’re always better
off with a full-service Web consultancy – like eMagine – than with a niche SEO or PPC
service provider. - eMagine is profitable and is backed by a $200 million New England corporation.
We can do everything from helping you think through your plan, to executing and measuring
entire campaigns; we can help a little or a lot, as you choose. But working together, we’ll
definitely ensure that your bank leverages all of the many powerful opportunities presented
by online marketing.
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