You’ll find a great summary of a recent Nielsen Norman Group report in a post titled BTB Web Sites Not User-Friendly over at dmNews.

The San Francisco-based research firm’s first B2B Website Usability study found that business-to-business Web sites offer a weaker user experience than B2C sites, with the result that users of B2B sites are able to accomplish what they set out to do only 58% of the time! Since the study included 170 B2B Web sites and employed focus groups, field studies and direct user observation/feedback, it’s pretty hard to dispute its validity.

The top design factors that caused users either to leave a site or form a bad impression? [Read more...]