Recently, we blogged about how a poor website can seriously harm your business.  Yet we continue to encounter prospects who give us umpteen reasons why they can’t get started – just yet – on a rebuild they realize full well they must do…

“We have to have a complete interdisciplinary team to do this, but Mr. Yoo is on sabbatical and Ms. Snapple is on a 6-week project in France.”
“Our people are just too tied up until after {the Syapsis ’07 show;  year-end closing;  our worldwide sales meeting; … (choose one or more)} to write our new content.”
“We can’t even start developing our content until Satchem Associates presents our new branding.”

It all boils down to this:  they’re waiting for 100% of the resources to be available to do the absolutely perfect website re-build.  Ah… Nirvana;  if only there actually was such a place!  In the real world, it takes an unusual alignment of the planets for 100% of the resources to become available at the same time;  and absolute perfection is rarely achieved in any case.  Also, by viewing it as one giant monolithic project (we call it the “Big Bang” model), it can look too intimidating to even start on. [Read more...]