Here’s something I’ve noticed while helping improve search-engine marketing for so many clients, I’ve lost count:  too often these days websites are busy selling, when most of today’s buyers need problem-solving.

Many – perhaps most – of your website visitors require a problem of theirs to be solved …especially those already sold on the idea of buying your type of product or service.  That’s the main reason they’ve come to your website.  If all your site does is trumpet the generic virtues of your product, it won’t do much to distinguish your company from others, and you risk letting those visitors leave, in effect, empty-handed.

Start here:  What are your buyers’ problems?
Of course, you already know the half-dozen or so [Read more...]