eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.
We haven’t followed all the twists and turns very closely since our “Bing or bust?” post, a couple weeks after Bing’s announcement. Taking a fresh look today, what’s most striking is how very little the search-engine landscape has really changed.
According to comScore data, Microsoft’s share of US searches went from 8.0% back in May (just barely pre-Bing) to 9.9 in October. That may sound fairly good on its face, until one takes a closer look and discovers several other factors: [Read more...]
There’s been a fair amount of buzz lately about inbound vs. outbound marketing …but what do these terms really mean, anyway? Is there a train here leaving the station that B2Bs should be on?
Posting on The Customer Collective, Mike Frichol was good enough to provide us with some useful definitions:
You may need to be of a certain age to relate well to the debate over long vs. short website copy. In particular, as Sonia Simone reminds us in a post on Copyblogger, it helps if you can recall those halcyon days when direct mail (along with print/TV advertising, of course) was a company’s chief means of reaching prospects.
“Decades ago”, Sonia says, “successful direct mail copywriters like Gary Bencivenga and Gene Schwartz noticed that ‘the more you told, the more you sold.’ In other words, the more relevant, compelling information they could cram into a piece of physical mail, the more likely it was that the customer would buy.”
Fast-forward to the Web era, and you’ll find (many say unfortunately) a camp that has taken those principles and… [Read more...]
