Let’s face it… the most critical pages we B2Bs develop for our websites – those that describe our products or services – are not very glamorous.  In fact, they can often be pretty dry, dusty stuff.  Compared to the latest tabloid story about Lindsey Lohan smoking while texting while driving under the influence, it’s never going to make it onto the first page of Digg.

But that doesn’t mean that search engine optimization (SEO) can’t help prospects find your product pages.  Done right, it certainly can;  and Tom Pick recently posted four tricks of the trade… [Read more...]