Perhaps it’s because B2Bs are getting the message that they need substantial content in order to make their sites adequately visible to the search engines.  Or maybe it’s just a feeling that “bigger is better.”

Whatever the reason, we’re noticing lately that some clients are throwing lots of content up on their sites, though perhaps not with sufficiently careful consideration of what each page of it will do for their visitors (if anything).  We’ve started thinking of it as the “too much stuff, too little information” syndrome.

Also noting this trend – with some alarm – is Susan Fantle;  in a recent post over on her B2BMarketingSmarts blog, she suggests that [Read more...]

In the beginning – circa 1994 – the Web was eagerly awaited as a place where visually interesting content would proliferate.  After all, was not HTML specifically designed for the (relatively) simple development of pages containing both images and text?  It’s no real accident that website development came to be most often called “website design”, and that at least as many of the initial crop of Webmasters came out of graphic design as out of IT.

It was a wild time, those late 90s:  Webmasters were dueling each other to put up the flashiest, jazziest sites;  and everyone and their grandma, it seemed, was lighting a fiber network to ensure the availability of the colossal bandwidth that would surely be needed to support all that Web traffic.  Then came [Read more...]