Here’s what we know about our clients with regard to website analytics…

• most of them have Google Analytics (or an alternative package) installed
• most of them use it insufficiently, incorrectly or not at all

As Google’s Avanish Kaushik told Search Engine Land:  “Numbers are hard to come by on this, but in my humble experience, a tiny fraction of people who should use data productively access it, and a tiny fraction of that actually ends up using data effectively.  We, as a universe, have a long way to go.”

As always, you know who you are (unless perhaps you’re one of those that’s using it incorrectly).  It’s a sad state of affairs, considering the tremendous value that [Read more...]

OK, so you’re convinced that your B2B needs a good white paper – or two or three – to help nurture prospects through your sales cycle.  Problem is, no one in your organization even remotely claims to be an expert in writing them.

The good news is that, with the help of Michael Stelzner’s recent post, your people don’t need to be experts;  they just need to follow his “10 Essential Rules.”  You’ll have to click on over to find all ten, but here are [Read more...]