Inbound link building in just 30 minutes a day

Ever avoid tackling a job because it just seemed too big to finish in your lifetime??  Sure… we all have.
That’s one reason, we suspect, that online marketers avoid getting started with link building …despite the fact that everyone including the doorman has told them how absolutely vital it is to getting decent search-engine rankings for their website.
No question about it, it’s a big job that will require a lot of time …as you’ll soon realize, once you get past the handful of suspects you can identify via brainstorming.  But a more productive way to attack any such task – as we’ve all been taught, but seldom actually practice – is to [Read more...]

5 things to avoid while working to grow your business blog

If you’ve spent much time with this blog, you know we’re big proponents of blogging for B2Bs;  for example, see “How integrating a blog can help your B2B fast-track its marketing”.  Much of our evangelizing has been aimed at simply getting started with your blog;  but once you do that, you need to keep it going, you need it to grow.  And there are more than a couple of hazards along that path.
Enough, in fact, that [Read more...]

Your headline is all that stands between your page and a quick exit

OK, we all know that content is king on the Web, and that content consists primarily of copy …copy that is interesting, relevant, and that follows best practices for Web writing, such as keyword usage, short sentences and paragraphs, bullets where possible, etc.
But there’s one element that’s too often overlooked in the primers on Web copy writing:  the headline.  And as Jennifer Horowitz sees it – posting on Search Engine Journal – that means [Read more...]

Why not do what successful social media marketers are doing?

It’s probably not a great surprise that most B2Bs – in fact 65%, according to a recent study by R2integratedhave yet to increase revenue or profit from their social media efforts.  After all…

  • the medium is young, and a set of best practices is only just now emerging;
  • success models are relatively few;
  • metrics and trackability are still substantially lagging adoption.

Nonetheless, the study illuminates some key differences between [Read more...]

Should Google’s Caffeine keep your marketing team up at night?

A major update to Google’s indexing technology known as Caffeine went live back on June the 8th.  It is not a change to the page-rank algorithm, it is a change to Google’s indexing infrastructure.  In brief,

  • I used to see changes in the index for our clients’ sites in about one to two weeks.
  • I’m now seeing changes in the index in 1-2 days …or pretty darn close to real time.

This is huge – but it will help only those clients who have [Read more...]

5 free tools that will buttress your online marketing

Ever on the lookout for useful goodies, Maria Pergolino has posted another batch on the Modern B2B Marketing blog…

Most online marketers use Google Analytics to gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits.  Recently, Google has enhanced this package with… [Read more...]

Stymied by seeming roadblocks to social media? …try this Rx

By now, you’ve probably heard all the good reasons why your B2B should be using social media;  maybe you even caught our recent post recapping research showing that that’s exactly where your early-stage buyers are doing much of their product/vendor short-listing these days.

So you’re giving it a try …or maybe you’re committed to try, but being deterred by seeming roadblocks or uncertainties about how to proceed.  And that’s certainly understandable …after all, you do want to get it right.

If it’s any consolation, you’re definitely not alone.  What you need, though, is not a support group of like-minded souls;  what you need is [Read more...]