eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.
Most of us marketers feel like we’re pretty much on top of things …most of the time. So this survey result (of 231 B2B marketers …significantly large) may seem astounding:
This result and more come from [Read more...]
Sadly, there are a number of shady practitioners out there who will attempt to take your good money by promising virtually impossible-to-achieve results from search engine optimization (SEO). Worse, they would lead you to believe that their magical methods will succeed with virtually no effort on your part, as a B2B client firm.
Folks, I’ve been at this for roughly a decade now, in both B2C and B2B environments and on both client and agency sides …which I think qualifies me to tell you “it ain’t necessarily so”; and in fact, it necessarily ain’t so. The fact is that while SEO can surely bring substantial benefit to your B2B’s online marketing program, its capabilities are not unlimited; and the process will require significant effort on your part (although some of that may be outsource-able).
Based on that extensive experience, then, here are my top 10 SEO “harsh realities”: [Read more...]
Social media should have their own “Most wanted” photo in the Post Office; they’ve been accused of causing the premature death of websites, email marketing …and now today’s alleged victim, telemarketing.
Of course, none of these accusations has yet been proven in court; and in the case of telemarketing, it ain’t ever gonna happen …or so says Kristin [Read more...]
