Ever on the lookout for useful goodies, Maria Pergolino has posted another batch on the Modern B2B Marketing blog…
Most online marketers use Google Analytics to gauge the effectiveness of individual web pages or blog posts based on bounce rate, page views or visits. Recently, Google has enhanced this package with…
- Annotations – Analytics now allows you to flag certain events with notes; for example, you could annotate a sudden spike in traffic with “We launched an email campaign today.”
- URL Builder Tool – The suite now includes a tool to build custom URLs to track the campaign source (e.g., Google, newsletter), campaign name (e.g., product, promo code), etc.
Social Mention provides real-time alerts and analysis of online brand mentions. You can choose to be notified whenever your brand/company, executives’ names or a competitor’s name occurs on social sites. The tool monitors blogs, microblogs, networking sites, social bookmarks, video sites and more. And it has great analytic features that let you determine top users, sentiment (positive, negative or neutral), and the most popular words used in conjunction with the terms you care about.
HootSuite – If your company has multiple social media accounts, this free tool could be for you. From one central dashboard, you can manage multiple Twitter, Facebook, LinkedIn, MySpace and other social profiles.
CoTweet – an essential free tool to add, if your organization participates on Twitter. It enables you to track brand, competitor or keyword mentions and respond accordingly. From CoTweet you can…
- View Twitter users’ profiles
- Follow or unfollow Twitter users
- Send direct messages through Twitter
Plus, the tool allows you to assign tweets to other users for action.
There’s more on Maria’s post that you may find useful, so be sure to click on over…
