We learned last week that this blog (B2B Web Strategy) has been named a “Featured Blog” on the B2B Marketing Zone topic hub. Topic hubs are sites that aggregate content from a variety of sources, organize that content around keywords in the topic domain, and support both manual and social curation of that content.
B2B Marketing Zone is a collaborative effort that was started by Tom Pick (who writes the WebMarketCentral blog) and Tony Karrer (of eLearning Technology), and officially launched on July 1, 2009. Its stated goals are to…
collect high quality content - the most recent and best as defined by the community, primarily via social signals;
provide an easy to navigate site for end users who are most often not regular readers of blogs and other sources;
be a jump-off point to the sources of the content; and
help surface content that might not otherwise be found.
Those goals are evidently being realized, because the site has rapidly become one of the premier resources for B2B thought leadership content.
We are of course gratified for this recognition that our work is viewed as relevant and useful to the B2B/marketing community …because that’s really why we keep doing it. This vehicle can only help our work reach a substantially wider audience going forward.
