eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.
Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media.
Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing Benchmark – recapped by Jon Miller on [Read more...]
With the variety of channels for getting business information directly to (prospective) customers, it’s understandable that more than a few marketers have questioned why anyone uses press releases anymore. We still generate them here at eMagine, so clearly we believe they’re still useful.
But we thought it might help to consult a higher authority; and we found one in [Read more...]
By now, I’m betting that your B2B has taken our advice (along with that of most of the known marketing universe) and started a company blog. If so, that’s a great start! But now comes the challenge of making it good …or at least good enough to [Read more...]
