eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.
Maybe it’s the laser light shows, the instant presentations, the knife-throwing jugglers and other gimmicks put on by the larger companies …or just the general din in the hall. No doubt about it, tradeshows are exciting …for both the attendees and the exhibitors. They’re the casinos of corporate marketing.
Perhaps that’s what explains why [Read more...]
Most of the various learned analyses of Google’s Panda search-algorithm update of last spring (and ongoing via numerous micro-updates) focused on its effect on so-called “content farms” …and on those legitimate sites that had the misfortune to be confused with such farms by the new algorithm, and thus were unceremoniously dropped many pages in Google’s results pages. So if your site was not a content farm – and didn’t resemble one – you probably breathed a sigh of relief and [Read more...]
“Content is king.” We’ve heard it – in fact, said it, written it – so many times, it’s become a cliche’. We’d like to stop …but the problem is, it’s just so true. It’s the key to bringing traffic (and hence leads) to your website, to educating prospects once there, to building credibility with them, and to nurturing them through those long B2B sales cycles. In fact, at an extreme, some say that it’s the most effective and efficient means of building a business today.
We don’t go quite that far, but there’s just no doubt that [Read more...]
