Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media.

Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing Benchmark – recapped by Jon Miller on [Read more...]

Huh?? …I hear you say.  Yeah, I kinda thought not.

If you’re using Google Analytics “out of the box”, it’s probably only to figure out what’s going on with your website visitors in general:  where they came from, which pages they spent how much time on, etc.  And that will invariably include those visitors who click through from your nurturing emails;  but the problem is that [Read more...]

Because so many B2Bs depend on email for much of their prospect-nurturing effort, we try to bring you relevant tips about email whenever we come across them.  Today’s tips come courtesy of Brian Deagan, posting on iMediaConnection.

Setting the stage:  if your readers – who are disproportionately on-the-go executives, most likely – aren’t yet viewing your emails on a mobile device, [Read more...]