eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.
Many – perhaps most – of our clients send out a regular email newsletter to nurture prospects and stay top-of-mind with their customers …and that’s certainly all good. But have you ever thought about making your list do double duty?
Posting on Savvy B2B Marketing, Kate Headen Waddell suggests taking advantage of this tremendous resource by tapping your list for [Read more...]
Some of you are probably familiar with the notion of an email autoresponder; but for those who aren’t… an autoresponder is a program that sends one or more automated messages in response to either an email or a Web form inquiry. It may be as simple as “Thanks for contacting us!” to a series of 10 or more emails sent at specified intervals.
For whatever reason, autoresponders have a fairly low adoption rate among B2Bs; and Kate Headen Waddell believes that’s mostly because [Read more...]
As we’ve said here before, we keep posting about email marketing because of its singular importance to our B2B clients …most of whom use it fairly heavily for lead nurturing (if not generation).
Say you have 5 or 6 relatively independent things you want to say about a certain topic, that would culminate in a particular offer. Are you better off putting all those points into one email message, sort of blogpost-style? …or splitting them up into a series of 5 or 6 separate messages, sent over a period of time? We’ve always suspected that [Read more...]
Email is a favored B2B marketing tactic, relied upon by many of our clients. For that reason, we try to track and pass along the latest expert thinking on the subject …for example, our recent post “7 tips for improving your email marketing effectiveness.” Given the ever-increasing hazards of overflowing in-boxes and spam filtering, it seems we all have to keep working smarter just to maintain email’s usefulness.
So it was good to come across a recent set of email best-practice pointers from [Read more...]
We sing the praises of email, and many of our B2B clients use it pretty religiously, too …primarily for nurturing prospects in the pipeline. But what about email for lead generation? On the surface, it sounds great: its cost is so much lower than postal mail, and the results can be known much more quickly.
But hold on a minute, cautions David Ariss in a guest post for B2BMarketingSmarts. David’s firm (Ariss Marketing Group) recently ran a campaign for a large B2B publisher, sending the same survey and choice of offers via both email (n=30,000) and postal mail (n=100,000). Both utilized primarily the client’s in-house list, augmented by highly targeted outside lists. The results may astound you… [Read more...]
