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	<title>B2B Web Strategy &#187; PPC</title>
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		<title>To improve your PPC effort, take a look at your competitors&#8217;</title>
		<link>http://www.emagineusa.com/blog/to-improve-your-ppc-effort-take-a-look-at-your-competitors.htm</link>
		<comments>http://www.emagineusa.com/blog/to-improve-your-ppc-effort-take-a-look-at-your-competitors.htm#comments</comments>
		<pubDate>Thu, 20 Oct 2011 20:55:32 +0000</pubDate>
		<dc:creator>Lee Rush</dc:creator>
				<category><![CDATA[B2B Web Strategy]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.emagineusa.com/blog/?p=1466</guid>
		<description><![CDATA[Many of our clients develop and run their own pay per click (PPC) program, and we  encourage that;  in fact, we’re happy to support the DIY approach with educational material such as our white paper on the subject. Some of those clients end up turning to us when their program becomes difficult or too complex, [...]]]></description>
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		<title>PPC and SEO:  once very different &#8230;now, not so much</title>
		<link>http://www.emagineusa.com/blog/ppc-and-seo-once-very-different-now-not-so-much.htm</link>
		<comments>http://www.emagineusa.com/blog/ppc-and-seo-once-very-different-now-not-so-much.htm#comments</comments>
		<pubDate>Thu, 28 Jul 2011 18:45:22 +0000</pubDate>
		<dc:creator>Matt Roche</dc:creator>
				<category><![CDATA[B2B Web Strategy]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Traffic Generation]]></category>

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		<description><![CDATA[Just recently, we blogged about the convergence of search engine optimization (SEO) and social media &#8230;an important trend that every B2B marketer needs to take account of.  In a similar vein, let’s look today at what can be viewed as an analogous instance of convergence:  that between SEO and pay per click advertising (PPC). Time [...]]]></description>
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