eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.
With the variety of channels for getting business information directly to (prospective) customers, it’s understandable that more than a few marketers have questioned why anyone uses press releases anymore. We still generate them here at eMagine, so clearly we believe they’re still useful.
But we thought it might help to consult a higher authority; and we found one in [Read more...]
“Content is king.” We’ve heard it – in fact, said it, written it – so many times, it’s become a cliche’. We’d like to stop …but the problem is, it’s just so true. It’s the key to bringing traffic (and hence leads) to your website, to educating prospects once there, to building credibility with them, and to nurturing them through those long B2B sales cycles. In fact, at an extreme, some say that it’s the most effective and efficient means of building a business today.
We don’t go quite that far, but there’s just no doubt that [Read more...]
We’ve talked a bit in the past about whether or not to require users to register for a document. I’d like to take another look at the typical process, and how we could tweak things a bit.
Here’s how things usually go down:
What do you gain here? A big list of unqualified names, and [Read more...]
We’ve blogged numerous times about the many benefits of business blogging (see this post, for example) …benefits that include thought leadership, traffic, search-engine rank, inbound links, etc. Mostly we’ve presented a lot of deductive logic in support of those claims.
Now, posting on Industrial Marketing Today, Achinta Mitra adds yet one more claim: blogging will flat-out increase your lead volume! And he backs it up with [Read more...]
