It’s been about 15 years since Larry Page and Sergey Brin hatched the notion of developing a new kind of search engine in that Stanford dorm room… one that would rank websites responsive to a given search query by their popularity, as defined by the number and quality of other sites that point (“backlink”) to them.  15 years, a few gazillion dollars and an untold number of tweaks later, Google’s page-rank algorithm still has that singular concept at its core (as do most – if not all – of the remaining search engines by now).

That’s why we’ve advised in numerous posts (such as this one) and a white paper that [Read more...]

In one of the recent posts in our series on online video, we urged B2B marketers to post their videos on a number of different video channels …especially YouTube, which has become the 2nd largest search engine in the world, with over 800,000 video uploads every day.

But with that incredible volume comes the challenge of ensuring that your video can be found …and especially by [Read more...]

Engineers form a key buying influence within the customer/prospect organizations of many B2Bs.  And it’s probably not a surprise by now that those engineers do much of their purchase-related work on the Web.

A recent GlobalSpec survey confirms that, and provides us with [Read more...]