eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.
Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules.
And to an extent, that’s true: they were arcane, and somewhat rigid … but certainly not inscrutable. By way of proof, here are some of those [Read more...]
Well, it’s been 9 months already since we posted our heads-up about Google’s decision to take site performance (page load speed) into account in its search-results ranking algorithm. We felt an update was in order; and in casting about for recent information, came across a data-heavy post by Geoff Kenyon on the Daily SEO Blog. Which is good, because our heads-up post was based mainly on [Read more...]
By now, the saying “Content is king” may seem a cliche’. Certainly we’ve treated the point numerous times in these pages (and in our white papers), and for good reason: it’s one of the two major factors that most strongly affect your site’s positioning in search engine rankings …the other being inbound links.
Real search engine optimization (SEO) is about content and backlink development. And that’s not just my opinion; for a higher authority, check out [Read more...]
Too often, we engage with website-design clients who, when we broach the topic of search engine optimization (SEO), say something like…
Oh yeah, we’ll get to that down the road; let’s just get our new website on the air first.
Of course, in the end we must accede to every client’s wishes; but we will try mightily to highlight the hazards of pursuing a website development project uninformed by SEO considerations. To our store of ammunition, we can now add [Read more...]
Many believe – rightly or wrongly – that Google’s recent “Farmer” algorithm update was aimed at so-called “content farms”: websites that basically collect and post content developed by others, and provide backlinks to those donating sites. Assuming that was the primary goal, how successful it was is a matter of intensive analysis and debate; you can get a flavor for this by checking out the immense amount of data compiled by Danny Sullivan, editor-in-chief of SearchEngineLand. Most voices are cheering [Read more...]
Those of you who use a content management system (CMS) to maintain your website are probably aware of its numerous advantages, including…
But did you know that it can also benefit your search engine optimization (SEO) effort, too? According to Mike Moran’s recent post for Search Engine Guide, here are [Read more...]
