Back in the old days of, oh, maybe 7-8 years ago… you built a website, did some basic search engine optimizing on it, and waited for the leads to roll in …unless you could afford to accelerate the process by running some paid-search ads.

It’s a bit more complex today …and quite a bit more rewarding, as well.  Today, you have the opportunity to reinforce [Read more...]

As the granddaddy of social media, blogging was designed from the get-go to be interactive …hence the Comments form that appears after every post, which lets readers join in a conversation about the topic raised by the blogger in the post itself.

If you have a business blog, you may have noticed that it can take what seems forever to get any comment at all.  Then you start getting a few here and there, then a fairly reliable number to most of your posts.  Around that time, you start to notice [Read more...]

Owing to the lingering perception out there that social media’s rise was primarily spawned by some sort of echoing geeky buzz, we’re always on the lookout for real research on the topic …our most recent being this post, just a few weeks ago.

This time around, we’re focusing on social media in lead generation; and we’ve leaned on Phil Mershon’s timely post over on Social Media Examiner, which among other things presents [Read more...]