Comments on: Nine mistakes to avoid in writing online B2B lead-generation copy http://www.emagineusa.com/blog/nine-mistakes-to-avoid-in-writing-online-b2b-lead-generation-copy.htm eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy. Tue, 10 Jan 2012 22:06:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tim Croteau http://www.emagineusa.com/blog/nine-mistakes-to-avoid-in-writing-online-b2b-lead-generation-copy.htm#comment-606 Tim Croteau Tue, 29 Mar 2011 14:51:14 +0000 http://www.b2bwebstrategy.com/nine-mistakes-to-avoid-in-writing-online-b2b-lead-generation-copy.htm#comment-606 @Noel A great way to make sure your audience understands your subject is to frame it with something you know they're familiar with - their problems. Call out a problem you know they have (because if they didn't, they wouldn't be on your site), and describe how your software fixes that problem for them. Always frame it as "here's how we can help you," not "here's why our solution is great." Beyond just making clear what it is you have to offer, you're also letting them know that you understand the issues they face, which goes a long way toward them trusting you as a service provider. @Noel A great way to make sure your audience understands your subject is to frame it with something you know they’re familiar with – their problems. Call out a problem you know they have (because if they didn’t, they wouldn’t be on your site), and describe how your software fixes that problem for them. Always frame it as “here’s how we can help you,” not “here’s why our solution is great.”

Beyond just making clear what it is you have to offer, you’re also letting them know that you understand the issues they face, which goes a long way toward them trusting you as a service provider.

]]> By: Noel http://www.emagineusa.com/blog/nine-mistakes-to-avoid-in-writing-online-b2b-lead-generation-copy.htm#comment-416 Noel Sun, 20 Mar 2011 16:09:48 +0000 http://www.b2bwebstrategy.com/nine-mistakes-to-avoid-in-writing-online-b2b-lead-generation-copy.htm#comment-416 These are great tips, thank you! The phrase "simple is hard" really rings true when writing great B2B copy. I think the "lack of focus" tip is a great one. Its easy to sit around and think of all the things your company/service can do (we make two way text messaging software for businesses), but explaining it in a way that is easy to understand is a challenge. Thanks again! These are great tips, thank you! The phrase “simple is hard” really rings true when writing great B2B copy. I think the “lack of focus” tip is a great one. Its easy to sit around and think of all the things your company/service can do (we make two way text messaging software for businesses), but explaining it in a way that is easy to understand is a challenge. Thanks again!

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