Using LinkedIn for business: best practices – II

November 17, 2011 by · Leave a Comment

This is the second of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit.  It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency.  The next part will appear here in 2 weeks.

In the first installment of this series, I showed you how to use LinkedIn Company Search to expand your professional network;  and discussed using LinkedIn Answers to build up your perceived authority.  Let’s look at two more LinkedIn features today… [Read more...]

Filed Under: B2B Web Strategy, Social Media ·

Do you let tradeshows eat up your online marketing budget?

November 15, 2011 by · Leave a Comment

Maybe it’s the laser light shows, the instant presentations, the knife-throwing jugglers and other gimmicks put on by the larger companies …or just the general din in the hall.  No doubt about it, tradeshows are exciting …for both the attendees and the exhibitors.  They’re the casinos of corporate marketing.

Perhaps that’s what explains why [Read more...]

Filed Under: B2B Web Strategy ·

Using LinkedIn for business: best practices – I

November 10, 2011 by · Leave a Comment

This is the first of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. The second part will appear here within 2 weeks.

LinkedIn Company Search

LinkedIn has a powerful feature that allows you to discover connections in your network, and then filter them by the companies they work for. Why is this important? [Read more...]

Filed Under: B2B Web Strategy, Social Media ·

Google’s “Panda” down-ranks sites for poor design/usability

November 8, 2011 by · 1 Comment

Most of the various learned analyses of Google’s Panda search-algorithm update of last spring (and ongoing via numerous micro-updates) focused on its effect on so-called “content farms” …and on those legitimate sites that had the misfortune to be confused with such farms by the new algorithm, and thus were unceremoniously dropped many pages in Google’s results pages.  So if your site was not a content farm – and didn’t resemble one – you probably breathed a sigh of relief and [Read more...]

Filed Under: B2B Web Strategy, Engagement, Search Engine Marketing ·

Yes, you must generate content …but not at random

November 3, 2011 by · 1 Comment

“Content is king.”  We’ve heard it – in fact, said it, written it – so many times, it’s become a cliche’.  We’d like to stop …but the problem is, it’s just so true. It’s the key to bringing traffic (and hence leads) to your website, to educating prospects once there, to building credibility with them, and to nurturing them through those long B2B sales cycles.  In fact, at an extreme, some say that it’s the most effective and efficient means of building a business today.

We don’t go quite that far, but there’s just no doubt that [Read more...]

Filed Under: B2B Web Strategy, Conversion Metrics, Lead Generation, Search Engine Marketing, Traffic Generation ·

eMagine adds Eric Lander for search, social marketing services

November 1, 2011 by · 1 Comment

We have kept this blog scrupulously free of eMagine’s organizational news so far, but in this case I felt we should make an exception …for a couple of reasons:

  • the convergence and rapid evolution of search marketing and social media
  • the increasingly important role that both of these now play in our B2B clients’ online marketing strategies, and their increasing desire for our support in those areas

Such sweeping trends require a strong response.  Accordingly, we’ve decided [Read more...]

Filed Under: B2B Web Strategy, Search Engine Marketing, Social Media ·

How to leverage Facebook for business – III

October 27, 2011 by · Leave a Comment

This is the last of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit.  It assumes some casual familiarity with Facebook, but nothing approaching wizard level.

In the second installment of this mini-series, I discussed utilizing mobile check-ins;  employing Facebook Ads;  directing your offline “networks” to your Facebook presence;  and driving fan expansion by Liking other businesses.  Let’s take a look at our final [Read more...]

Filed Under: B2B Web Strategy, Social Media ·
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