Finding and leveraging your market’s key influencers

October 25, 2011 by · Leave a Comment

OK, you were intrigued by my title, but now I hear you wondering, “Why is this important?”  Well, the short answer is that it’s not just important… it’s vital. In his post on Junta42’s Content Marketing Revolution blog, Joe Pulizzi ticks off a few reasons…

  • It can help drive your social media execution.
  • It can be a core part of the search engine optimization (SEO) strategy for your site.
  • Ultimately, if done correctly, it will drive sales and position your firm as one of the leading experts in the field.

And who wouldn’t like a piece of that?!  So you’ll be glad to find that [Read more...]

Filed Under: B2B Web Strategy, Search Engine Marketing, Social Media, Traffic Generation ·

To improve your PPC effort, take a look at your competitors’

October 20, 2011 by · Leave a Comment

Many of our clients develop and run their own pay per click (PPC) program, and we  encourage that;  in fact, we’re happy to support the DIY approach with educational material such as our white paper on the subject.

Some of those clients end up turning to us when their program becomes difficult or too complex, or when their results simply deteriorate for no obvious reason… [Read more...]

Filed Under: B2B Web Strategy, PPC ·

How to get more inbound links to your B2B blog

October 18, 2011 by · 1 Comment

Quite recently, we posted some simple ways to get inbound links for your website …without running afoul of the dreaded “no-follow” tag.

So let’s say you’ve done all that, and now you want to do something similar for your business blog …knowing that over time it will mean more traffic, more imputed thought leadership, more prospects reading your blog (and ultimately your website).  We came across some tips for just that challenge [Read more...]

Filed Under: B2B Web Strategy, Blogs, Blogging ·

Do these 3 things, and you’ll be doing great online marketing

October 13, 2011 by · 1 Comment

Blogs by their nature are a relatively disorganized body of knowledge, simply because they are built up in seemingly random fashion, one topical post at a time.  Sure, you can use the Category function to find all the posts on, say, SEO;  but within that stream there will be no inherent organization;  we’re not talking Wikipedia here.  So that wonderful freshness and topicality comes with a bit of a price… [Read more...]

Filed Under: B2B Web Strategy, email, Search Engine Marketing, Social Media ·

Using Google Analytics to soup up your social media effort

October 11, 2011 by · Leave a Comment

Recently, we blogged about the strides Google Analytics had made in tracking traffic coming to websites from social networks …including the Twitter button, the Facebook Like, Unlike and Send actions, and of course the Google “+1”.

Posting on Social Media Today, Chad Wiebesick has dug into this more deeply, and has identified three ways that you can [Read more...]

Filed Under: B2B Web Strategy, Online Marketing, Social Media ·

How to leverage Facebook for business – II

October 6, 2011 by · Leave a Comment

This is the second of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit.  It assumes some casual familiarity with Facebook, but nothing approaching wizard level.  The third part will appear here in 1-2 weeks.

In the first installment of this mini-series, I discussed how to find or create appropriate Facebook networks;  sharing content via updates or posts;  the power of Friending and Liking;  and how to drive search-engine traffic to your Page by making it public.  Let’s take a look at another [Read more...]

Filed Under: B2B Web Strategy, Social Media ·

Enticing your blog visitors to stay awhile and return often

October 4, 2011 by · Leave a Comment

By now, we hope you’re one of those clients who’ve heeded our numerous exhortations (e.g., this one) to start and run a company blog.  We’ll assume, too, that your posts are SEO-optimized and your pages are visible to the search engines.

That’s all great;  but what happens when a new visitor happens on your blog (let’s say they saw a reference to one of your posts on a social network or bookmark site)?  Do they stay awhile and [Read more...]

Filed Under: B2B Web Strategy, Blogs, Blogging ·
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