eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy.
By now, we hope you’re one of those clients who’ve heeded our numerous exhortations (e.g., this one) to start and run a company blog. We’ll assume, too, that your posts are SEO-optimized and your pages are visible to the search engines.
That’s all great; but what happens when a new visitor happens on your blog (let’s say they saw a reference to one of your posts on a social network or bookmark site)? Do they stay awhile and [Read more...]
Just in case you were worried that Google might take the summer off… a couple of recent announcements should set your mind at ease.
Enhancements to Sitelinks.
If you haven’t been paying really close attention to search results pages, you may be wondering just what Sitelinks really are. If you look below the clickable listing for certain results, you’ll see [Read more...]
Among larger B2Bs, webinars are a pretty common online marketing tactic… and why not? Along with white papers, they’re a highly effective means of communicating complex material and/or establishing thought leadership …yet they provide a level of visual interest, personality and “live” interactivity that white papers can’t touch. They can be used for brand building, as “lead bait” (i.e., as an offer behind a landing page), or as a nurturing step for prospects in the buying cycle.
For those reasons, awhile back we posted a recipe for [Read more...]
It’s been about 15 years since Larry Page and Sergey Brin hatched the notion of developing a new kind of search engine in that Stanford dorm room… one that would rank websites responsive to a given search query by their popularity, as defined by the number and quality of other sites that point (“backlink”) to them. 15 years, a few gazillion dollars and an untold number of tweaks later, Google’s page-rank algorithm still has that singular concept at its core (as do most – if not all – of the remaining search engines by now).
That’s why we’ve advised in numerous posts (such as this one) and a white paper that [Read more...]
