Comments on: PPC Reporting Metrics – Keys to your Campaign’s Cost-effectiveness http://www.emagineusa.com/blog/ppc-reporting-metrics.htm eMagine's B2B Web Strategy Blog focused on aspects of web marketing and web strategy. Tue, 10 Jan 2012 22:06:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tiko http://www.emagineusa.com/blog/ppc-reporting-metrics.htm#comment-7 Tiko Tue, 16 Mar 2010 21:08:01 +0000 http://www.b2bwebstrategy.com/ppc-reporting-metrics.htm#comment-7 Good points...but is it all about an ad's CTR or is it really about how well an ad converts? This gets a little confusing, but you can generate tons of clicks on an ad by using all sorts of tricks...if only a small % buy, wouldn't it be better to have an ad with a lower CTR but a much higher conversion rate? You can have the traffic, I'll take the customers. :) Good points…but is it all about an ad’s CTR or is it really about how well an ad converts?

This gets a little confusing, but you can generate tons of clicks on an ad by using all sorts of tricks…if only a small % buy, wouldn’t it be better to have an ad with a lower CTR but a much higher conversion rate?

You can have the traffic, I’ll take the customers. :)

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