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eMagine’s White Papers


Drive Traffic, Engage Your Visitors, Capture Leads and Track Your ROI The Complete Guide to B2B Web Strategy – Drive Traffic, Engage Your Visitors, Capture Leads and Track Your ROI

 

All of the necessary elements to planning your next web project. From strategy, to audience profiling, objectives analysis, design and technical considerations. Rules of Web Engagement – All of the necessary elements to planning your next web project. From strategy, to audience profiling, objectives analysis, design and technical considerations.”

 

Best Practice Methods for Driving Qualified Web Traffic – Get the most updated information on organic search engine optimization pay-per-click strategy.

 

Elements of Usability – Learn about proven rules of web usability, from messaging to navigation, content, layout and design.

 

B2B & Marketing Strategy Books

Lead Generation for the Complex Sale by Brian CarrollLead Generation for the Complex Sale by Brian Carroll – Boost the Quality and Quantity of Leads to Increase Your ROI

 

Selling to Big Companies by Jill KonrathSelling to Big Companies by Jill Konrath

 

Managing Sales Leads: How to Turn Every Prospect into a CustomerManaging Sales Leads – How to Turn Every Prospect into a Customer by Bob Donath, Carolyn K. Dixon, Richard A. Crocker, James W. Obermayer

 

S.U.R.E.-Fire Direct Response Marketing : Managing Business-to-Business Sales Leads for Bottom-Line SuccessS.U.R.E.-Fire Direct Response Marketing – Managing Business-to-Business Sales Leads for Bottom-Line Success by Russell M. Kern