Which social media platforms should a small business establish a presence on? …Heather Lutze says there are six must-haves.
There’s much more in the way of rationale in Heather’s useful piece for Tech Journal – South, “Social media advertising strategy: Six profiles you must have”; but as a pithy summary, it may be impossible to beat the following capsule found on SmartBrief …so I’ve elected to just quote it here for you:
“Small businesses can start tackling social media by building six essential profiles, Heather Lutze writes. LinkedIn connects you to associates, Facebook provides marketing, MySpace can be personalized, YouTube is the best place for viral campaigns, a blog boosts search engine rankings and Twitter lets you push your message out to other platforms.” Neatly done, eh?
