B2B marketers need to take note of where social media usage really is, according to recent research (summarized in BtoB “Top Agency”) conducted by Michael Stelzner and sponsored by Social Media Success Summit 2009.
Survey respondents identified the benefits of social media marketing as:
#1: gaining more attention for their business
#2: improving traffic and growing marketing lists
#3: building new partnerships
In addition, more than 50% said a major benefit was improvement in search engine rankings.
Some other moderately surprising findings of the study…
- 88% of marketers are employing some form of social media.
- 90% of business owners are most likely to use social media.
This is looking more and more like a train that has left the station …hopefully with your B2B on board!
