Video is, quite simply, “the fastest-growing media platform in history,” according to a new report from social media research consultancy Trendstream and research firm Lightspeed. Yet many – perhaps most – B2Bs are content to sit back and watch their B2C marketing brethren have this medium all to themselves.
We’ll leave aside the no doubt deep-rooted, quasi-Freudian reasons for why this might be, in favor of pointing you to a nifty post by Kate Brodock on B2B Voices, who reasons:
“It can be easy to implement, it’s visual – which is one of the most appealing forms of content – and can be consumed quickly and easily, it builds awareness, and allows for an inside glimpse into your company, which may not happen a lot in the B2B setting.”
Reason enough for us!
Kate goes on to give a number of video how-to tips, including…
- Don’t do a video just to do one; be sure it will be interesting and useful to your audience. Eventually, you’ll want to do one for each important segment of that audience; then you’ll need to think about branding consistency across the set.
- Keep your videos short (1-2 minutes is best), snappy and energetic.
- Don’t set out to create a “viral video”; if it happens, great, but it’s not a useful goal.
- You don’t need top-shelf production quality, but the ad-hoc / hand-held style probably works better in the B2C space than yours.
Stuck on topics? There are a zillion possibilities, and this post (plus its comments) give you at least ten of them. There’s also a bit on SEO and tracking considerations, with references. This is a post that’s well worth a click and a read!
