
Brett co-founded eMagine with Bill Gadless at the dawn of the Internet age. He develops the company’s long-range strategy and ensures its financial stability, including acquisitions and managing investor relationships. Additionally, Brett oversees and drives eMagine’s technical and operational infrastructure initiatives. It has been Brett’s relentless drive for process-efficiency that has enabled eMagine to provide a superior level of client service without exceeding the budgets of small and mid-sized companies. Four words summarize Brett’s philosophy in leading eMagine: Value. Efficiency. Service and Quality.
Bill Gadless
Bill co-founded eMagine with Brett Cohen in 1995. Primarily focused on the organization’s sales and marketing strategy, Bill’s insights have appeared on various occasions in MarketingSherpa, and dozens of other industry pubs. Prior to eMagine, he developed in-depth expertise in all aspects of direct marketing while building a highly successful B2C publishing venture. With a focus on industry specialization and regional expansion, Bill has focused obsessively on building eMagine’s brand within the B2B, High-Tech and Healthcare sectors. Starting in the Boston region, Bill has successfully taken eMagine from a regional player to a national leader in eMagine’s target industries.
Chris Lucock
Formerly a Director of Marketing at manufacturer TracRac, Chris was hired in 2007 to take eMagine’s Creative Department to new heights. As Creative Director, Chris consults with clients on all creative website elements, from branding to usability to overall look and feel . Chris personally leads the creative direction for all websites created by eMagine, including more than 300 websites since coming aboard with eMagine nearly six years ago. An avid cyclist, Chris rides his bike (when possible) 20+ miles each way to eMagine’s headquarters.
Paul Bacon
With several years experience in Project Management, Paul’s role is to ensure the successful on-time launch of all of eMagine’s website projects. Paul is capitalizing on his deep industry knowledge and PM expertise to lead eMagine’s website development team including designers, developers, project managers, content specialists and QA teams. Before joining eMagine, Paul was a project manager with Akamai Technologies.
Lee Schwartz
Lee Schwartz has been a Marketing professional for over 15 years with experience in high-tech, manufacturing, nonprofit, software engineering, education, entertainment, giftware and more. Schwartz’s experience with both B2B and B2C lends itself well to understanding the challenges unique to reaching both audiences through social media marketing, and the value of differentiating this strategy for the strengths and impact each outlet. She is also eMagine’s Community Manager.

Jonathan began learning HTML, CSS and Javascript back in High School – it was also about this time that he discovered that he had a passion for computer programming. As Technical Director, Jonathan is responsible for providing technical guidance to the eMagine team as well as clients. As eMagine’s resident “PHP Ninja”, he is constantly streamlining internal development processes and leads eMagine’s R&D department. Jon is also an expert in front-end technologies such as jQuery, HTML5 and CSS3 — he also has a rare eye for design. In his free time, Jonathan enjoys spending time with his family, building Lego models and going on vacation.
Alicia Carosi
Over seven years, Alicia has built her SEO expertise with some of the fastest growing start-ups and largest companies in the insurance, manufacturing, technology, education, consumer goods, non-profit, marine, travel and tourism sectors. With both B2B and B2C experience, she has a keen awareness of challenges and opportunities unique to both markets. Her specialties include: On-Site SEO, Off-Site SEO, Content Optimization, Online Brand Creation and Management, Social Media Marketing and SEO Training and Education. In her free time, Alicia enjoys spending time with her Australian Shepherd Brady.
Dawn Gadless
For more than a decade, Dawn has had phenomenal success heading up the lead-generation and nurturing efforts for eMagine, focusing with laser-precision on eMagine’s “core” prospects in select industries. She works in tandem with the sales team and strategists in determining prospective clients’ needs. Dawn also manages and mentors eMagine’s team of business developers. In non-work hours, Dawn enjoys boxing.
(Because many people ask, Dawn is also the big sis of our President/Co-Founder, Bill Gadless)
David Hubbell
David helps eMagine’s clients define and implement branding, messaging and website strategies. Previously, David was Vice President of Marketing at Gartner Group where he defined product strategy and developed new products aimed at increasing revenues in key client markets. David has spent close to twenty years helping organizations grow. His expertise is in understanding the most effective use of sales and marketing and the revenue growth made possible by properly leveraging them together. David holds multiple degrees in Business from The University of Connecticut.
Heidi O’Leska
In San Francisco, Heidi worked for Wells Marketing, developing promotions for Visa International, Wells Fargo Banks, Intuit, and Charles Schwab. Heidi moved to DC to work as an Account Executive at West & Associates, where she discovered her passion for developing brands. Her clients included Fortune 500 technology and telecommunication firms. In 2001, she worked for Mann Marketing Communications where she continued to develop brands for financial, education and high-tech. With eMagine, Heidi strategizes with clients to develop messaging and websites that make them distinct among competitors.

Rob is our clients’ “life saver”. As Web Maintenance Director, Rob manages our team of “Webchanics”, facilitating the myriad of ongoing projects and ad hoc tasks that come in. With eMagine since 2007, Rob is “Chief Problem Solver”. Whether fixing a bug, walking a client through a content management question or working on improvements to our help desk/ticketing system, Rob’s leadership has been key to this most rapidly-growing department. Rob truly believes in putting our clients’ needs first, and clients repeatedly recognize and appreciate his department’s level of customer service and responsiveness. In his spare time, Rob enjoys snowboarding, surfing, vacations and spending time with his family and friends.
Mike Schwartz
Mike, an I.T. veteran of 25 years, heads up eMagine’s infrastructure, hosting and support division. Starting at Digital Equipment Corporation in 1987, Mike has also held senior I.T. positions for Children’s Hospital, Boston Globe and Tweeter Home Entertainment. A Microsoft Certified System Engineer with proficiency in Networks, Servers, Hosting and Virtualization, Schwartz’s problem-solving instincts are as valuable as his technical prowess. A true gadget-lover, Mike is always looking for the latest hardware and software to make technology work … for himself, for eMagine and most importantly, our clients.

“The glue” that keeps the company together, Anne literally touches all aspects of our business. From H.R., to Accounts Receivable, assisting project managers and all general company administration, Anne is the “turn-to” for answers. Her exceptional organizational and communication skills are not only an asset to eMagine, but to our clients as well.