Web Design New England

eMagine Communications is very proud to create the best web design New England has today. Our outstanding creative team can handle any type of project you may be thinking of for your web project.

As the best web design New England has to offer, we know developing a successful web brand for an established organization is not as simple as slapping a logo all over the site, keeping consistency using corporate colors, and typing content in the font the company usually uses in communications. Designing a brand on the web is about building TRUST with web visitors through effective imagery, content, layout and USABILITY.

Our designers do only one thing - web design for New England companies! We are a Web firm - not a print shop who "does" web sites. We understand the difference in designing for the print medium and designing for a visual medium such as the Internet.

As the web design industry has consisted of many graphic designers who began their careers in the print world, it's unfortunate that too many web sites (and their visitors) have been the victim of lacked knowledge of web interface usability. Designs have been based on what looks "cool", as opposed to what WORKS. While never IGNORING the importance of design, branding and creativity, it IS important to understand that a web site is not merely a four-color brochure exported into HTML files.

Users of a brochure do not truly interact with a printed piece. On the web, we click like crazy. People READ brochures. We SCAN web sites, to FIND what we might be interested in reading.

In approaching web usability, we first acknowledge and accept some truths:

1. Web users are usually in a hurry. Much of our web use is motivated by the desire to save time. Visitors don't have the time to read ANYTHING more than what's necessary.
2. We know we don't need to read everything. We're really interested in only a fraction of what's on a page. Scanning is how we as web users find our valuable information.
3. We're good at it. We've been scanning newspapers, magazines and books all our lives. We know how to dig quickly for information.
4. From the company's standpoint, the penalties are enormous for requiring too much guessing. While users are not malicious in their "zapping" of that bad web sites and moving onto the good, a company with a bad site is penalized dozens or hundreds of times a year (most of which they never know about), by losing valuable prospects to a competitor's more usable web site.

Our creative process ensures that you will get the look and feel that you want, while adhering to the Web standards that have evolved. We consult with you to learn about your business, the image that you want to portray and the content that you want to use. We learn about your audience so we can better engage them with a design that speaks to them. After we have established a architecture, we then develop a set of "wireframes" that serve as the backbone of the site. The wireframes define where page elements (logos, navigation, etc.) will be located.