Web
Page Design Boston
If
you are looking for the best web page design that Boston
has to offer - you have come to the right place.
eMagine
Communications is the provider of the very best web page
design Boston has to offer. With six years of experience
and over 200 companies on our client list, we know that
web page design is NOT just a matter of making sure a
company's logo is on every page and that fonts, colors
and imagery are consistent throughout the site. Creating
an effective web site design is building TRUST with your
web visitors through effective imagery, content, layout
and USABILITY.
eMagine
believes that an effective web page is one that:
-
ENGAGES
visitors with benefit-oriented, updated content in a
well-branded, easy-to-navigate, USABLE interface
-
Adheres to the BEST PRACTICE STANDARDS that have emerged
on the Internet in the last year
Web
pages are much more than imagery, colors, fonts and branding.
Web pages must be usable to the visitors. They must communicate
your image, your look and feel to the prospect or you
risk losing them to a competitor. No longer should companies
be held hostage by a designer with an out-of-this-world
vision. The days of letting creative have come to a merciful
end - usability is king on today's Internet.
The
overall design should convey your desired image - since
we know most people turn to the Internet to do their research,
in many cases your site is your first and last chance
to tell the prospect that you are the kind of company
they want to be doing business with. Your design (especially
on your home page) should put forth your best "face"
- let them know who you are, what you do and what value
you can offer them.
Imagery,
taglines and navigation are the keys to doing just this.
By putting product-driven imagery up on the home page,
you risk losing visitors who aren't sure what your products
look like, but by mixing them with images of your products,
their applications, a descriptive tagline and you are
getting your message across.
A
common argument (we don't know why any marketer would
argue proper site messaging) we hear is:
"Nobody who hits our site is going to need to
be told what we do. They wouldn't be there if they didn't
know. And if they DON'T know, they're not our prospects
anyway."
***
Even if a user has sought you out in a search engine,
or visited your site as a result of a marketing promotion,
they STILL need a reminder UPON IMPACT that they gave
come to a place WORTH GOING TO for them.***
The
proper location of the above elements, as well as navigation,
sub-navigation, logos and "Utility" tools are
all important. As the Internet has matured, people have
become aware of how to use each of these elements, but
more importantly, they have learned where each should
be located on a page.
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