emagine: web strategy for the real world 781-828-4500
contact us   |  site map

Web Site Design Massachusetts

If you are looking for the best web site design that Massachusetts has to offer - you have come to the right place.

eMagine Communications is the provider of the very best web site design Massachusetts has to offer. With six years of experience and over 200 companies on our client list, we know that web site design is NOT just a matter of making sure a company's logo is on every page and that fonts, colors and imagery are consistent throughout the site. Creating an effective web site design is building TRUST with your web visitors through effective imagery, content, layout and USABILITY.

eMagine believes that an effective web site is one that:

  1. PROFILES the audience
  2. ENGAGES visitors with benefit-oriented, updated content in a well-branded, easy-to-navigate, USABLE interface
  3. CAPTURES strategic data in a quid pro quo exchange

Web site designs are more than "About Us" or "Product" or "Case Studies." A web design firm should take the time to sit down with you and understand your target industry and whom in those companies will be coming into your site and what they will be looking for. From there, you should develop a navigation that speaks to those segments that you have identified and will allow them to get to their objective quickly and easily.

Design flows from these building blocks - it allows you to build a site that is USABLE, functional and will "engage" the visitor with content that is directed at them. Engaging the first-time prospect is one of the most important things your site can do. If you believe that you have engineers and c-level executives coming to your site, are you going to address them the same? We think content should be customer-focused.

As the different segments come into your site, they will find "paths" laid out for them. These paths allow that particular user to move into the site in a quick and efficient manner. Along the way, there should be downloads, case studies and other call-to-actions that will allow you to swap strategic data with the prospect. Once you have their information, you can use it to incubate them until they are ready to buy.

The content, imagery even fonts and colors will all be aimed at that user - you will build an environment that speaks to your audience as opposed to treating the engineer the same way you would speak to a c-level executive. We will help you avoid the "company jargon" that most sites use - and help you speak to the visitor. By doing some research upfront, we can build a site that attracts multiple user segments - and engages each of them.

Our process has been derived from 6 years of hands-on experience and research. We don't believe in "cool" designs for the sake of being flashy - we want to develop a web site that allows you to meet your goals and objectives.