Web
Site Development Boston
eMagine
Communications provides the best web site development
Boston has to offer. With over six years of experience
and a client list of 200 companies, eMagine is
the web development company to help you develop
a web site that suits your needs.
During
the early days of the Internet, creativity ruled
and designers held court. The Web was a place
of great promise, made to explore - and people's
imaginations ran wild and free. Companies scrambled
to get a "presence" and bring exposure
to their business. There were no best practices
or business rules that helped companies understand
what people were looking for. No thought was given
to understanding how people actually used web
sites.
Those
days have come and gone - leaving many companies
looking at their web site and wondering if they
couldn't do better, if it shouldn't be generating
new leads and sales. The answer is a resounding
YES! The Web has become a place where millions
of people and companies START their search for
products and services of all types, sizes and
prices.
To
all these people looking for information, the
Web has boiled down to one very simple word to
describe a complex issue: USABILITY. People want
to find the information they are need - and find
it quickly. According to research, most users
make a decision about if they are going to stay
on a site within 3 - 5 seconds after hitting the
home page. This means a site needs:
Until
recently, usability isn't a topic that mant companies
have spent any time considering when building or
redesigning their web site.
Most
companies approach their web site as a brochure,
with some information about themselves ("About
Us"), about their products/services ("Products")
full of company-focused jargon that is recognizable
to everyone from the CEO to the interns. They assume
that anyone who hits the site already knows who
they are, what they do and what they can offer to
a prospective client.
The
fact is, a company should understand who is coming
to their web site, what information/objectives
they are looking for and make the site understandable
to the customer, especially the first-time prospect
who may not understand the company jargon. The
site must be usable to the different segments
of the audience that is visiting the site. You
must know who is coming to your site and give
them the information in an easy-to-find manner.
eMagine's
project team understand all of this - we have
been helping B2B companies of all sizes with their
web strategy, design, development, search engine
strategies and web metrics since 1996. Our knowledge
and research enables us to develop sites that
return results - results that help turn the web
site into a valuable lead generation tool.
