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The brand will be fully understood by eMagine before any design commences. A thorough interviewing process will result in the most effective direction for eMagine's creative department to develop the right look for the site.
eMagine's creative director will work closely with your marketing personnel or mar/com firm to ensure consistency throughout the online experience and offline collateral.
Our creative process consists of discussions involving:
- Online and offline brand assessment
- Audience profile/demographics
- Corporate style review (fonts, colors, identity, etc.)
- Messaging consultation (home page and beyond)
- Image brainstorming (photos, illustrations, flash, etc)
- Tonality determined
- Navigation styles discussed
- Discussion and prioritization of required home page elements
- Determine dynamic/editable portions of home page
- Potential home page lead-generation opportunities
- Screen resolution/site liquidity discussion
- Bandwidth considerations
Our consulting allows us to design a variety of home page prototypes to achieve the desired result. The established creative direction will be maintained throughout the development process.
Read about each of the other essential steps to the web design process:
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